Are you trying to grow your plumbing business? I’m sure if you clicked on this article, the answer is yes! However, the critical question to answer is how one increases their plumbing business in an ever-changing society? We suggest that if you are not utilizing online resources to your benefit, you are doing yourself a significant disservice. So here are five plumbing marketing ideas to get more business for your company.
1. Make sure your website is up to date and user-friendly.
When someone has a busted pipe or a plumbing emergency, they most likely will not care how your website appears. Nevertheless, marketing research shows that most people will go on to Google to discover local plumbing businesses in their areas. This fact alone shows how important it is to have an up-to-date website that is easy to explore. If a potential customer goes to your site and finds it difficult to navigate, they most likely will look elsewhere. Here are some questions to ask yourself when it comes to evaluating whether your site is user-friendly or not:
- Does your website have an easy-to-find “request a service” page (This should include your phone number and the ability to set up a service request online)?
- Where are you displaying customer reviews (Use Google reviews to your advantage)?
- Does your website have a clear place for promotionals to draw in potential customers (Remember, people love coupons and first-time customer discounts)?
While these are just three questions that every plumbing company needs to address, it is essential to remember that there are many cost-efficient ways to upgrade your website, no matter how it currently appears. So do not lose heart! Start by evaluating your site and then move on from there.
2. Build your free Google Business Profile.
Google can become your plumbing business’s best friend if you utilize it correctly. Since most of your potential customers will find you through a simple Google search, you should set up your free Google Business Profile. Your profile can become your business’s first impression, including pictures, your logo, reviews, and any information you would like to highlight. Your Google Business Profile can also provide you with vital information about how customers find your business online. Once you have claimed your free Google Business profile, all you need to do is add your personal touch and proactively manage it. This might seem a little daunting if you already feel constantly busy, but we can promise that you will see results if you put the time into this area.
3. Use Do-It-Yourself and promotional videos to your advantage.
Adding a video element to your company can seem intimidating, but we are seeing that customers love to see plumbing businesses using promotional videos on their websites. Youtube is consistently ranked as the top social media platform used in the United States. Because of this, many customers will search on Youtube before even calling a plumbing business for possible service. Some plumbing videos on Youtube have millions of views! With that in mind, we think it brings together the best of both worlds when plumbing businesses use DIY and promotional videos for advertising their business and services. So take some time as a company to decide how to best use video to promote your business.
4. Use SEO to help rank higher on Search Engines.
SEO (Search engine optimization) is valuable for small to medium-sized plumbing businesses. Driving traffic and leads to your website is what you want, and SEO is how you can do it. Here are a few things to consider when it comes to your plumbing business and SEO:
- Use social media.
- Consider adding a blog to your website.
- Make sure your website contains the right keywords.
- Set up your Google Analytics property to measure your online effectiveness.
Search engine optimization allows you to grow your business both locally and organically. Even though they might not have an in-house marketing department or a large marketing budget, small to medium-sized plumbing businesses should be implementing SEO.
5. Develop and promote a solid and recognizable brand.
We all know that companies like Apple and Amazon have recognizable brands that promote customer loyalty. But what about small businesses? Can they create a recognizable company with a loyal customer base? This idea might seem overly simplistic, but the truth is that one of the easiest ways to stand out as a plumbing business is to create a recognizable brand. That might mean that it is finally time to spruce up your logo or perhaps develop a new company tagline. It is essential to build brand loyalty and association with your plumbing business, no matter what. By having the right brand personality, your plumbing company should stand out amongst your competitors.
It is possible that your plumbing company is not getting as much business today as it should because of not paying enough attention to marketing your company online. And that is ok! We know that you can start making the needed adjustments today to help grow your business. These five tips recommended in this article are just the tip of the iceberg, but we firmly believe they can be a great starting place for your plumbing business.