Running your small electrical business probably takes up most of your time. This, of course, is understandable, considering all that needs to be done to provide a trustworthy and quality electrician service. But what if we told you that there are some things that you could be doing right now to expand your business? What if you could grow your company by implementing a simple marketing plan? Nothing too complex, but something that allows you to grow your business organically. The truth is that you need to market your company consistently if you don’t want your small electrical business to be left behind. So here are seven electrician marketing ideas to get more business.
1. Make sure that your website is up-to-date and user-friendly.
It is essential in today’s internet-driven culture to have a website that stands out. Most of your customers will find you by doing a quick Google search, so your website will be your company’s first impression. Many platforms (like WordPress) are straightforward and will walk you through how best to set up your site. Potential customers tend to make initial judgments about the quality of your company based on the website’s appearance. So do your best to keep your website up-to-date and user-friendly.
2. Make sure that your website is optimized for SEO.
SEO is the primary way to get more people to recognize your brand and use your service. Here is another straightforward way to put it: A search-engine-optimized website will boost your rank on search engines so that potential customers will find your website before your competition. Specifically, local SEO will enable your electrical business to increase engagement and traffic with potential customers. This essentially leads to more business and revenue for you. So, think through how SEO can help your business stand out.
3. Make sure to include some blog posts or DIY videos on your website.
Having relevant content associated with your electrical business is critical to boosting your SEO rank. You might not feel like you are the best writer, and that is ok. Instead, you could film some DIY videos on your smartphone, upload them to YouTube, and place them on your website. Or, you could find a trusted source to write your content and provide them with the necessary direction. All of this material will help boost traffic to your website, increasing leads and, in turn, more business.
4. Make sure that you have a Google Business Profile.
The main reason that your electrical business needs a Google Business Profile (GBP) is that it is free. Any free marketing strategy is something that your business must take advantage of right now. Setting up a Google Business account will enable you to interact with your customers online, post pictures of your business, and also allow you to make short posts highlighting your business’s services. Because this free service is highly visible, we suggest that your electrical business should use this service immediately.
5. Make sure to ask your customers for Google reviews.
Once you have set up your GBP, you will now have access to another feature we did not mention above. If you search for an electrical business in your local area that has already set up its GBP, you will see a listing of their reviews as a part of their profile. We cannot stress enough that positive reviews go a long way in marketing your business to potential customers. Many potential customers will read reviews, so remind your current customers to leave a review on your GBP.
6. Make sure to use social media.
We know you do not have much time to spend on social media while running your electrical business. However, it is worth at least setting up an account for your business and posting on it occasionally. Social media increases your company’s engagement and traffic, and you can use it for free. So we recommend setting up a Facebook account and pointing your current customers to it. Instagram is another option that’s more visual. Posting your recent electrical projects or short videos on Instagram can also be beneficial to your business.
7. Make sure to use some PPC Marketing.
Perhaps your electrical business is doing pretty well, and you would like to explore some paid marketing options. One of the most accessible digital marketing options that small businesses can tap into is pay-per-click (PPC) marketing. One of the main reasons we recommend PPC marketing is that you get to allocate the amount of funds you would like to spend in a specific area, and there tend to be more immediate and consistent results. While SEO takes time and consistent effort to rise to the top, you can bid for the top position with paid Ads on Google. PPC Marketing is a great place to start if you want to spend some marketing dollars on your electrical business.
These 7 Electrician Marketing Ideas are a good place to start.
We are confident that implementing these seven electrician marketing ideas will lead to more business. Almost everything discussed above are free options that every small electrical business should use. So make a bold step today, and implement these strategies. We believe this will help you stand out amongst your competitors. If you just don’t have the bandwidth to get this done yourself, call on the team at PersistSEO today and request a Free SEO Analysis of your web presence.