Are You Trusted by Google
Several months ago, I began noticing that many of the organic search results on Google had the author’s smiling face right next to the search listing. For example, a simple Google search on the term rel=author used to render almost an entire page of author images next to the listing. Since June of 2014, the author image will only show up if you’re logged into your Google Plus account and the author is in your circles. Here’s how we show up on a search for trusted authorship on Google:
After doing a bit of research, we learned that Google adds an author image in the search results to sites consisting of an rel=author tag, also known as Google Authorship. What’s most interesting is that the click-through rate (CTR) seems to be higher on trusted author sites because of the profile picture associated with the search result. It goes without saying that we’ve noticed a significant improvement in clicks for our clients that have implemented the trusted author code on their small business websites. Here are a few tips on how to properly establish trusted authorship with Google.
Setup a Google Plus Profile
If you don’t already have a Google Account, you’ll need to create one first. After you do, setup a Google Plus profile. You’ll just need to follow the step by step wizard on the Google Plus site to do so. Be certain that you have a 250×250 pixel profile picture handy to upload to your new Google Plus page and perhaps even find a nifty cover page that will make your profile more appealing for page visitors and friends. Invite your business associates, prospects, clients, and close friends to join your network on this social media site (add them to your circles). After setting up your Google Plus profile, edit the Contributor URL so that the link points to your site’s domain.
Link Your Blog Content to Your Google+ Profile
If you’re using the Yoast SEO plugin for WordPress, click on the Users option in the left navigation of your WordPress Dashboard. Next, locate and edit the user that you’re trying to establish authorship with. Lastly, enter the full Google Plus profile URL into the appropriate field and save. Once you complete this step, Yoast will do the techie part of adding the rel=author snippet of code on your blog pages that have you set as the author.
In December of 2013, Google reduced the number of images appearing in search results (aka rich snippets) by 15%. Now, you’ll have to work on building your site’s authority and become more active on Google Plus. Add more people to your circles, push your new blog posts to the site, and add a Google Plus icon in a prominent place on your website that allows your visitors to add you to their circles. By producing great content and building authority, your picture should show up eventually but only to those that are in your circles. Be patient. Like anything else, this process will take time but worth every minute if implemented the right way.
Join with Me on Google+
At PersistSEO, we often post informative blogs from our site and curated content from trusted online marketing professionals. Connect with us at https://plus.google.com/+PersistSEO or connect to my personal profile link at https://plus.google.com/+JayTorrence. Stay connected and learn more tips on how to market your website through our persistent inbound marketing approach.
Do you need assistance implementing trusted authorship on your small business website? Give us a call at 1.888.987.7332 for more information or complete the online form above.