Hiring an Atlanta SEO consultant to organize and run your company’s digital marketing strategy can be an exercise in uncertainty. Many entrepreneurs still don’t fully understand how search engine optimization works, and dishonest consultants have no problem setting unattainable expectations in order to land an uninformed client.
But hiring a reputable agency can transform your business by leveraging your existing website to increase sales around the clock. With some tweaks, your website could become your company’s best salesperson. Below are four ways that an Atlanta SEO consultant can affect your small business.
1. Get Found More Easily
The first comes with a caveat. An SEO consultant can help boost your website’s search engine ranking, but he or she cannot guarantee results. To see results from your digital marketing strategy will take time, maybe even a year or more. None of us can predict changes in search engine algorithms, or how people will respond to various strategies. Any consultant who promises to get your website on the first page of the Google results within a month probably practices “black hat SEO,” and any results he or she delivers will not be sustainable. Keep looking.
2. Give Your Visitors a Good Experience
An experienced SEO consultant can explore your website and make recommendations to make it more user-friendly. Poorly designed menu structures, distracting banners or graphics, too many ads – all of these and other problems can ruin your visitors’ experience and drive them away before they have even found your sales pitch. A visually appealing and easy-to-navigate site will keep visitors engaged and reading for longer, which increases the chances of them converting to a lead.
3. Get More Traffic
An SEO consultant can research the keywords that will give you the best search engine results. Then, he or she can create engaging, keyword-rich content for your website that will keep the search engines delivering customers to you. Throughout the past several years, through many rounds of search engine algorithm updates, one concept has stayed true: content is king. Without good content with strong keywords, your website is dead in the water.
4. Get More Local Customers
An SEO consultant can help you improve your local SEO reach. More and more people are moving toward doing business locally by shopping at independent stores, joining community supported agriculture (CSA) organizations, and hiring mom and pop shops to fulfill their needs for products and services. So when someone in your community is searching for a product or service like yours, it’s important that your website ranks well for the right geographic search terms. To this end, an SEO company can also help you establish your directory pages on services such as Google My Business or Yelp.
These are just a few services that an Atlanta SEO company can offer in order to increase your business’s online sales. There are many additional steps that can be taken to improve your digital marketing and to increase sales. The scope of your SEO consultant’s services will depend on your needs and budget.
To discuss these and more marketing options with the SEO consultants at PersistSEO, request a complimentary SEO analysis.