Four On-Page SEO Must-Haves, According to the Best SEO Firms
The best SEO firms know that on-page SEO can seem complicated, and even confusing. However, the top organic search result on Google generates about 35% of the traffic. Reputable SEO companies work hard to stay up-to-date on important topics that affect how search rankings are calculated, so that their clients don’t have to. But if you are interested to know more about how on-page SEO works, here is what the best SEO firms would tell you is most important.
Your title tag is the clickable link that appears on the search results page. So while it’s important to get your website as high as possible in the search rankings, you won’t get many clicks with a boring title tag. This short bit of verbiage needs to be enticing, interesting, compelling, and relevant to your intended audience. Title tags have consistently been an important factor of on-page SEO, and all the best SEO firms do not expect that to change any time soon.
There are several types of heading tags. Each page should only have one H1 tag, which indicates the main idea of your page and should be the first thing that appears on the page. After that, you could include several H2 or H3 tags. These will appear in your content as sub-headings, which will help to visually break up your content into smaller, easier-to-digest chunks. Heading tags are often good places to include keywords, too.
Keywords are important for all good copywriting, but this is a good example of “less is more.” Many inexperienced writers strive to cram as many keywords as possible into website content. Once upon a time, this tactic did actually work to improve search rankings. However, search engine algorithms have changed a lot since then. Keywords should be used in a page’s title and call to action, and then should be sprinkled throughout the content, but only where it makes sense. Keywords should never be shoehorned into content to increase density.
A regularly updated blog that features interesting content is absolutely necessary for establishing your brand, growing an audience, and communicating with customers. Blogs are also a great opportunity to expand your keywords and get your website indexed frequently. Paired with regular social media posting, blogs can start conversations with your customers, and also shows new prospects that your business is active and interested in them. Do not underestimate the potential power of sharing your thoughts with your readership.
There are many other aspects of on-page SEO, but these four topics are the ones that every content marketer must have. The best SEO firms out there all agree that it comes down to tags, keywords, and content – and blogs are a fantastic way to keep the content coming constantly. PersistSEO offers a free website analysis for all new clients. This analysis includes checking your existing keywords, content, and website traffic reports to see how effective your current efforts are. From there, we tailor our recommendations to best fulfill each company’s needs.