In June of 2022, we wrote an article titled "Should I Switch to Google Analytics 4?" In that article, we discussed some of the benefits of going ahead and switching to Google Analytics 4 (GA4). We made this suggestion mainly because the updated features in Google Analytics 4 show valuable marketing …
Web Marketing
Should I Switch to Google Analytics 4?
It can be tough to keep up with all the technological changes that tend to happen very rapidly when running a small business. Let's face it; it's hard enough as it is to maintain an up-to-date website, write blog posts, and promote your company through social media. No one can do it all. So what …