Balancing creative web design with tech equals a winning combination.
Incorporating creative web design with SEO best practices can increase traffic, convert visitors, and help your small business increase profits. But, there are many moving parts involved in all of the most effective web design projects. Coordinating them so they work together in harmony is not so simple. It takes tremendous planning, foresight, and consideration to get all of those pieces of the puzzle in just the right places.
An interactive, trendy, flashy, and creative web design has the human appeal your real live visitors like to see. In contrast, SEO web design is the muscle that works behind the scenes to ensure those real live people actually see your site. These two concepts have different but related jobs. So how can creative web design and SEO web design work together to build a better site?
Creative Web Design and SEO: Strike a Balance
Website success all comes down to achieving a delicate balance among human appeal, functionality, and SEO performance. Let’s start with the appeal part. People like to be dazzled. Impressing visitors with interesting videos, cool graphics, and useful content are all fantastic ways to hook people in and encourage them to make a purchase or request more information. But too much of any of these things could make your website sluggish and difficult to navigate. Give your readers a few bells and whistles they like, but work hard to keep the site lean.
Next comes the functionality bit. It’s all about making sure your visitors can easily find what they want or need. Menus should be logically labeled and arranged. If your content isn’t placed in obvious locations, visitors will have to go searching for relevant content. But they won’t go searching – they will move on to the next guy’s website. Pay close attention to your page load times; if it takes too long for any page to load, it will turn off your visitors in an instant.
Tap into the Power of SEO
For many new Internet marketers, SEO performance is the scariest element of the equation. But in today’s market, if you’re serious about growing your business, you cannot afford to skip SEO. A multitude of options exist to help you harness the full selling potential of your website. Keyword research, natural link building, blogging, and local search optimization, are just the beginning of the crucial steps to effective SEO best practices.
Having a website that ranks on the first page of Google can bring in a significant number of new sales opportunities. When you’re making a decision to invest in a web redesign, it’s crucial that you ensure your web developer has a plan for SEO. You need to find out what platform the website will be built on and ask for a written plan explaining how each page will be optimized for various keywords.
If you still feel overwhelmed just thinking about how to come up with a creative web design, PersistSEO can help. Our professional web designers, SEO experts, and content writers can help you come up with a clean but interactive design that’s just right for your needs. To get started on your next project, request a complimentary SEO analysis.