If you run a small business, you most likely have a lot going on throughout your week. Running your business most likely takes up almost all your time and effort, which is entirely understandable. But what about marketing and promoting your business?
With your limited free time, you may need to develop an effective marketing strategy for your business. Even though it might be on a small scale, one surprisingly effective strategy can boost your SEO and your company’s visibility on Google. And even though it might be time-consuming, we have found that blogging is a practical and essential tool that all small businesses should utilize. In the rest of this article, we will explain how blogging helps with SEO.
A Blog Helps Increase the Number Of Visitors to Your Site
Most visitors will visit your site through a search engine such as Google or Bing. In the digital marketing world, we call this organic traffic. We have seen through our SEO research that blogging can drastically increase organic traffic to your website. This makes sense, considering that many people will check out new and relevant content that a site promotes. We can conclude that blogging increases traffic and boosts your website’s overall SEO.
A Blog Helps with Internal Linking
One of the recent surprises we have discovered in the digital marketing world is how vital internal linking can be. Internal linking is when you direct a person from one page on your website to another page on your site. Moreover, blogging can be one of the primary ways to implement internal linking on your website. As you write more content, you will have more opportunities to link to content throughout your site. By choosing relevant keywords that hyperlink to relevant pages, you’ll be sending a clear message to Google of which main keywords and pages are most important.
A Blog Helps You Improve Your Keyword Rankings
Every small business needs to know what its keywords are. This is the first place that you must start. Once this process is done, you can improve your keyword rankings. Most of your keywords will be utilized on your main pages, but what is interesting is that you can start expanding your keyword rankings by blogging on other relevant topics to your business. As you increase your blogging, you will likely rank higher on Google’s algorithm with longer phrases and questions. A blog on your website can help improve your long-term SEO.
A Blog Helps You Keep Your Content Fresh
Something that we have consistently seen over the years in the digital marketing world is that Google likes up-to-date and fresh content. Also note that quality is way more important than quantity. By updating an old piece of content or writing a new one, Google will reward your site with better rankings. This means that monthly blogging goes a long way in improving your website’s SEO. So do your best to remain consistent and post or update your content regularly.
A Blog Helps To Promote Brand Familiarity
You must do your best to promote your brand to stand out amongst your competitors. Having a recognizable brand allows you to promote brand familiarity. And over time, brand familiarity leads to a better SEO score and more business for you. Blogging allows you the ability to market your business over time consistently. And as you write, make sure to post your material on your social media channels. Doing so allows you to market your expertise to potential clients.
A Blog Can Help You Demonstrate Your ‘EAT’
In the digital marketing world, EAT stands for expertise, authority, and trustworthiness. Google’s algorithm is always searching for companies that can demonstrate EAT. Because Google is more likely to rank a website higher that shows EAT, we believe that customers should spend time exhibiting this in their blogging. Remember, you do not have to do anything crazy. You just need to show your expertise.
Blogging Does Help With SEO
All of the above factors demonstrate that blogging is an effective way to increase your SEO. And even though blogging takes time, we believe that over time, there is a good return on investment. You now have to answer whether or not you want to do the writing or have a local SEO expert do it for you. While we love empowering our clients to demonstrate their mastery of service, we know that some clients do not have the time.
At PersistSEO, we know all the SEO best practices that work to increase your reach online. We stay aware of all the upcoming algorithm changes involved with local and national search. Call us at (770) 580-3736 to get more information about how your company can improve your SEO results, or complete our free SEO analysis form.