Learn these effective SEO web design tips that every online business must use.
If you ask a hundred web designers for their most effective SEO web design tips, you will get a hundred different answers. But there are a handful of design elements that every web designer worth her salt will agree upon. These are the foundation of good design and powerful SEO practices, and using them will serve up excellent results for your business.
Experts agree that these are the most effective SEO web design tips for startups:
Choose Your URL Carefully
If you are building a site from the ground up, one of the first things you need to decide on is your URL. And, it’s one of the first things you need to do with the extensive keyword research you have surely conducted! In some cases, using your company’s name can be a great option. In other instances, you will see much more success if you use some variation of your best keyword.
On the other hand, you must also be cautious about the keywords you use in your URL. With Google’s EMD (exact match domain) update, your site could be penalized if your URL exactly matches someone’s search terms. By all means use keywords in the URL, but you need to be careful with it.
Redirect Traffic from Old to New Sites
If you have an old website but are also building a brand new one, it’s crucial to do everything you can to avoid losing your tried-and-true traffic. By adjusting some settings with your hosting service, you can make sure that people who visit your old website will be automatically redirected to the new one. It takes a bit of technical know-how to pull it off, but if that’s what it takes to retain your old customers, it’s totally worth the effort. For those on the WordPress platform, a quick download and configuration of the Redirection plugin will do the trick.
Optimize the User Experience
A thousand things could turn off visitors to your new website. It could be a clumsy menu layout, or really slow page load times. If you’ve just completed your first website build, you’re probably just relieved that it’s over. It takes an experienced and refined eye to recognize the need to fine-tune these small details. And those details are almost always the things that drive people away from a badly-planned website.
Optimize the Content
With the website framework built, it’s time to fill it with content! But what do you publish on your site? Amateurs are often tempted to copy and paste something nice from another website. Didn’t your middle school English teacher tell you that plagiarism is wrong?
Another newbie mistake is trying to cram too many keywords into the content. Many years ago, more was better when it came to keywords. But today’s search engines are calibrated to identify and penalize spammy, unreadable content like that. Your SEO-friendly content must walk a fine line between attracting search engines with keywords, and serving the needs of your human audience.
If all of this feels overwhelming, you’re not alone. For busy entrepreneurs, it’s extremely common to bring in area experts to handle various aspects of their businesses. Web design is no exception to this outsourcing concept. If you could use a hand implementing these effective SEO web design tips, call PersistSEO at 770.580.3736.