Boost Your Online Marketing Results With These Tips
Online marketing used to be all about keyword-rich content. That content didn’t even have to be interesting, relevant, or coherent. Marketers could just jam keywords into their web pages and the search engines brought people to them in droves. Search engines have become much smarter, and can recognize “good” and “bad” content. The concept of online marketing has also grown to encompass multiple areas of the Internet, with the fastest growing segment being social media. Here are five facts about online marketing you need to know in order to get the most out of your online marketing efforts.
1. According to Experian, 91% of adults who use the Internet use social media regularly.
Using social media to find and engage with your potential customers is crucial to a solid online marketing plan. Each social media platform has its own purposes and capabilities, but they could also allow you ways to engage, ask questions, and otherwise learn about your customer base inexpensively, or even for free. Buying ads on social media can also be a lucrative way to boost your sales.
2. YouTube users watch more than 3 billion hours of video per month.
Millennials in particular tend to choose Internet videos and television services over buying expensive cable or dish subscriptions. To them, there is no real difference in the perceived value of shows broadcast on cable or network TV versus those posted to YouTube. This demographics’ purchasing power is growing fast, and putting well-crafted videos on your YouTube channel could be an extremely effective way of reaching these young adults.
3. 20% of Facebook users have purchased something because of ads or comments they saw there, according to Ipsos.
You have surely seen Facebook ads in your news feed, and it’s likely that you’ve at least been tempted to buy something from one of those ads. Don’t discount the potential of a few affordable Facebook ads. Facebook offers lots of tools and metrics that will help you target your ads to just the right audience to get the most out of your advertising dollars.
4. Factbrowser says that on average, companies respond to about one-third of social media feedback.
Therefore, simply engaging with your audience on social media will definitely set you apart from your competition. Responding to comments, answering questions, and thanking visitors for their feedback can go a long way for your customer service reputation.
5. EDigitalResearch says that 64% of smartphone owners use their mobile devices to shop online.
They also tend to respond to emails and log onto social media from their smartphones. This means that optimizing your website for mobile users is a smart way to reach this growing segment of mobile shoppers. A poorly designed website that restricts mobile access is a sure way to turn away scores of paying customers.
Carefully managed website content, social media channels, and targeted email campaigns must work together to drive customers into your sales funnel. Skipping one of these components will cripple your efforts. If you are ready to plan and execute a complete online marketing strategy, call the experts at PersistSEO at 770.580.3736 for a free consultation.