We’ve had several small business owners ask if it’s possible to compete with large companies in the organic search results or if they should focus more attention on other internet marketing efforts, such as Google Pay-Per-Click and Facebook Advertising. It’s certainly a reasonable question and a decision that should not be taken lightly.
Our experience suggests that small businesses can compete very well in both the local market and for nationally focused SEO campaigns. Being able to compete with large companies means that a focus on long phrase keywords and the local market are of paramount importance to small business success. Here are a few solid tips for moving up to the top of Google search:
- Make a list of 10 seed keywords that your potential customers will potentially use to find your business online
- Type those keywords into Google to identify the related searches at the bottom of the search results page
- Use one of related searches as a focus keyword in your next blog article
- Create a local landing page with a highly competitive keyword and city (ex. Alpharetta Plumbers, Atlanta Family Attorney, etc)
- Make sure your content is of high quality and more than 300 words.
- Add your business name, address, phone, and URL, to several trusted online directories like Yelp, Superpages, Google Maps, and more.
- Get active on Google My Business
- Encourage your customer to leave a Google Review
Google has a very complex algorithm that considers over 200 factors when determining where a website shows up in the search results. Your small business website will need to be fast, mobile responsive, secure, and full of rich, optimized content. By adding local signals and by following a proven formula, small businesses can overcome the big guys with a laser focused SEO approach.
The team at PersistSEO is confident that small business owners can knock it out of the park when it comes to search engine placement. Those that are willing to engage an SEO expert or spend hours in a DIY SEO training program will find success online. Most business owners will learn that outsourcing their marketing efforts will free up time to focus on their business.
Implementing a Laser Focused Strategy for the Best Google SEO Results
Your small business website could be transformed into a lead generation machine considering your local SEO strategy is implemented properly. In other words, small business owners will benefit from a significant return on investment through the organic search results on Google. Recent studies show that consumers are spending more time online to read reviews, and will gather information about products and services to make an informed buying decision. Being able to create a website that answers industry related questions and provides rich content, will most likely result in an increase in phone calls and lead form submissions.
One approach that we’ve found helpful for our locally focused B2C clients consists of creating local landing pages with rich content, reviews, and Schema.org markup. In addition, an experienced SEO consultant can typically review your website for free and recommend tweaks or a redesign to help improve your targeted traffic. Next, small business owners should consider growing a strong social media presence on Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
Lastly, video marketing on YouTube is a very effective way to get more exposure online. After creating a business page on each one of the social networks, you can upload your short, informative videos to Facebook or other social media networks to increase engagement.
Providing Google SEO Results Year after Year
We’ve written several blogs over the past few months on how to get on the first page of google. At PersistSEO, we are a small internet marketing company based out of Alpharetta, Georgia, but compete very well on Google SEO results. As an example, PersistSEO ranks on the first page of Google for a national search term of “small business seo tips.” We also rank on the first page of Google for several search terms in multiple cities around the Atlanta area. Furthermore, our team did not achieve our online marketing success in a few hours of work but only after many months of persistence.
For a free web assessment of your small business website, give us a call at 770.580.3736 or email us at firstname.lastname@example.org.