There are numerous opportunities to take advantage of free online marketing ideas. These marketing tactics will cost you no money, and only a bit of your time. You are probably not tapping into all the free resources that you can utilize to build your leads and generate more sales. Business marketing does not need to be expensive or complicated, and these free online marketing ideas will prove it.
1. Nail down your company’s online listings.
Signing up with online listing sites like Google My Business and Yelp is free. It also tells people where you’re located and offers them the opportunity to provide feedback and ask questions. As an added bonus, it makes it easier for people to find you via online searches. More than 70% of internet users have searched for a company or service on Google; ensure that your company can be found by those consumers.
2. Write a blog.
Starting a blog and committing to posting new content every month is a free way to engage and educate your prospects and current clients. Blogging is a long-term, creative project; you will need to keep at it for many weeks before you see results. Encourage readers to make comments and ask questions.
3. Offer something for free.
Making an e-book, an online demonstration, or a consultation available for free takes pressure off of your prospects and helps them out at the same time. If people don’t feel obligated to you during their first contact with you, they will be more likely to seek you out when they decide to make a purchase.
4. Join an online forum.
Joining an online community that discusses your industry is an easy and free way to establish yourself as an expert in your field. It’s also a fantastic opportunity to network with people who can help you to grow your business. Solving people’s problems on discussion boards is a fun and economical way to market your products or services. LinkedIn could be a great place to start.
5. Write and submit press releases.
Sharing news about innovative products or services, charitable contributions, business expansions, and other events can be done for free via press releases. Company news becomes free publicity when you distribute press releases to news outlets.
6. Develop a social media persona.
Joining social media platforms is a free marketing opportunity that every company must pursue. Finding new customers and engaging existing ones takes just a few moments a day on social media.
For most companies, it no longer makes sense to invest in costly marketing methods such as billboards, radio, or television, which are less effective in today’s marketplace than they were in the past. This list of free online marketing ideas is just the beginning. If you are ready to partner with an expert in free online marketing ideas and methods, request a complimentary SEO analysis from PersistSEO today.