How can off-page SEO tactics maximize the return on your good on-page SEO?
By now you know that good on-page SEO is the right place to start with optimizing your website. Keyword analysis, tags, and usability are the building blocks of creating a lucrative website, but achieving maximum profits can’t happen without off-page SEO tactics. These are the important extra steps necessary to ensure that your website reaches as many prospects as possible.
Imagine you’re building an apartment complex. The bricks, shingles, and plumbing are like the on-page SEO of your website. It’s all the things that have to be in place in order for someone to live in one of your apartments… or to purchase something from your website. Once the apartments are ready to rent, how do you fill them up?
That’s where marketing comes in. If you build apartments and never tell people they’re available for rent, you’re just going to have a pretty, empty building to look at. You will pay landscapers to keep the hedges groomed, and you’ll pay to keep the utilities on, with no money coming in. What’s the point?
It’s the same with your website. You can put all of the thoughtful design in the world into it, but how will you get people to visit it? Think of off-page SEO as the marketing tools for your website. The three main off-page SEO strategies at your disposal are natural link building, social media marketing, and directory marketing.
Natural Link Building
Link building is perhaps the most difficult off-page SEO task, if you do it the right way. There are “black hat” methods of link building, but we advise against pursuing these avenues. The search engines can tell when you’ve built a bunch of spammy links, and your site will be penalized for it. “White hat” link building takes time, effort, and patience but in the end, it’s worth the extra steps. The good news is that natural link building can often go hand-in-hand with the other two off-page SEO tactics discussed here. Consistently write compelling content that will be helpful to your prospective customers. You may consider emailing your new blogs to your email list each week to increase the chances of your subscribers linking back to your site.
Social media is simply a must for anyone who’s trying to generate new leads with their website. For building a community of readers, customers, and promoters, you can’t beat the potential reach of social media marketing. Platforms such as Facebook or Twitter are ideal ways to introduce new prospects to your product. And when your followers fall in love with the content you share on social media, they are likely to share it and even link to it, which in turn will help your Google rankings.
Directory marketing, especially for small businesses in the local market, could potentially be a huge advantage over your competition. By having a consistent business name, address, and phone number, on many of the trusted directory sites like Merchant Circle, Yelp, Superpages, and Chamber of Commerce, you can increase your Google Maps ranking for your industry specific keywords. You can perform a free directory scan of your business to determine how you rank on the most common directories.
Building the most awesome website the planet has ever seen is simply not enough. Off-page SEO efforts will ensure that your good on-page SEO habits are not in vain. PersistSEO can help you find ways to increase the payoff on your web marketing efforts and off-page SEO tactics; request a complimentary SEO analysis today.