With tons of online resources available to assist digital marketers, it can be hard to determine which Google SEO tools are a good fit for your needs. But there are a few tools everybody with a website should learn how to use. The good news is you don’t have to be an expert in HTML coding or website architecture in order to use these free resources. Here are two Google SEO tools and two other resources that can help you quickly take your website to the next level:
Google’s Mobile Friendly Test
Google recently announced that first time searches on mobile devices have surpassed desktop searches. In the very near future, Google will be moving to a Mobile First Algorithm, which means your site better be ready for mobile devices or your Google rankings will suffer. Therefore, it’s crucial for your website to look and work correctly on smartphones and tablets. Google’s Mobile Friendly Test will tell you in a matter of seconds whether your website is ready for mobile visitors. All you have to do is enter your web address and click the Analyze button – doesn’t get much easier than that. If your website has room for improvement, the tool will even suggest ways to improve the site’s mobile performance.
Google’s PageSpeed Insights
PageSpeed Insights is another Google tool that can potentially improve the user experience for your visitors. This tool measures the page speed for the web address you enter into the search bar, and it assigns the site a score out of 100 possible points. A score of at least 85 means your site is loading at a satisfactory speed. The tool actually kills two birds with one stone by running the search twice: once to test for mobile devices, and another to test for desktop computers. If your site scores below 85/100, PageSpeed Insights also suggests ways you can resolve issues that may be slowing down your website.
Bing Webmaster Tools
The Bing Webmaster Tool makes keyword research a snap. You simply enter your proposed keyword, select a date range to search (you can search up to 6 months of traffic history), and the tool displays how many times the keyword showed up in organic Bing searches in that time period. In fact, this is the only keyword tool from a search engine based on organic search history.
Find Great Keyword Options with KeywordTool.io
Do you have trouble coming up with blog topics for your business? Writing content on a regular basis will improve your chances of becoming known as a thought leader in your industry. You will also likely improve your traffic from organic search if you find the right topics to write about and optimize your content accordingly. This keyword tool allows you to enter a single keyword into a search bar and the tool will return several long phrase keywords and questions that you can use in your content as a focus keyword.
Even novice website builders and digital marketers can figure out how to use these tools. There are tons of other tools available that can help you make your website faster, better, and more effective at selling your product. But when you don’t have a crystal clear understanding of what SEO is and how it works, figuring out which Google SEO tools will serve you best is impossible. That’s where an SEO consultant comes in pretty handy.
Call 770.580.3736 to request a complimentary SEO analysis and learn more about Google SEO tools from the experts.