Getting your local business ranked on Google’s 3-pack for your industry specific keywords can boost your bottom line significantly. After optimizing your Google My Business page, your next step is to add your exact business name, address, and phone number, also known as NAP, to multiple trusted directory sites like Insiderpages, Merchantcircle, and Chamber of Commerce. Your NAP consistency on many trusted directory sites is key to your local visibility on the Google Maps Results. Adding your NAP, along with an optimized business description, the company website, office hours, and categories, can help boost your local map listing to the first page on Google.
Correct Your Small Business Local Listings
Have you been in business for awhile, moved to a new location, or changed your business phone? If so, you may have noticed that your online directory listings do not match. It’s imperative for small business owners to ensure all trusted directory listings are consistent. Having the slightest mismatch can cause your local map ranking to suffer.
One option would be to login to each of the directory sites where your business is listed incorrectly and update the information manually. Any business that’s been around more than one year, should consider running a free directory scan to determine how you measure up on the online directory listings. A lack of NAP consistency could result in your competitor taking advantage of your local market through Google search.
Take Action and Boost Your Google Map Listing
As mentioned above, an easy way to see how you’re doing on many of the most popular directory sites is by performing a free directory scan. After scanning your business information, there are a couple of options for updating your NAP:
- Identify sites that have missing or incorrect information and update it for free by navigating to each site directly.
- Utilize an SEO Company like PersistSEO to handle this for you.
- Get Positive Reviews on Google from your Happy Clients.
Most importantly, make certain your NAP on your small business website, as well as directory sites, is consistent with the United States Postal Service and your Google verified listing. Having your NAP information on every page of the site (ex. global footer) is a great idea and it’s also important to include your NAP on the contact page of your website.
Why NAP Consistency is Important for Your Business
When your small business NAP information appears on many other trusted directory sites, think of it as a point scored for your business in terms of online marketing and SEO. If your competitor is listed consistently on 52 trusted web properties and your business only has 14 listings (some incorrectly entered), you’re down by 5 touchdowns and a field goal and you have some catching up to do! If you have the time, enter your business listing manually or contact us at PersistSEO for an immediate local boost.