Many companies eventually find themselves at a point at which they need to find a way to bring in more business, and local SEO services are a great option. Beating the bushes to find new customers in your own neighborhood means connecting with people close by who need what you’re selling. For many service-based companies like plumbers, home organizers, and accountants, local SEO services offer an unsurpassed opportunity to expand your customer base quickly.
Effective local SEO services allow you to connect with people in your neighborhood at just the right moment: when they are on the hunt for your product or service. It’s estimated that at least 60% of consumers look online before they actually make a purchase. Are you grabbing your fair share of those customers?
Here are some ways bringing aboard a local SEO services expert can massively change your business:
Optimize Your Google My Business Account
Because Google Plus is a virtual ghost town, many businesses don’t see any point in creating an account with Google. Don’t fall for it! A Google My Business account determines what shoppers will see when they search for your business.
Companies with a completed Google My Business profile will have images, maps, phone numbers, and other vital details displayed at the top of the search engine results page (SERP) or in the knowledge graph. In contrast, a small business without a Google My Business profile will simply have a link to their website listed – just like everybody else. Getting set up with Google My Business can set you apart from the competition and make it super easy for your prospects to get in touch with you.
Consider Reputation Management and Google Reviews
Gathering online reviews on sites like Google, Facebook, and Yelp can be a cheap and effective marketing method. It’s equally important to monitor those reviews and address any complaints or concerns that come up. We’re certainly not advising you to argue with people who leave negative reviews; instead, look for an opportunity to make the situation right and hopefully, discover a positive review.
Get your site listed with Trusted Directories
Directories serve a similar purpose as the old yellow pages used to for our parents; it’s where information is collected and stored for businesses of various kinds. Directories store that information online, and their search functions make it easy for people to find your small business.
A local SEO services consultant can tell you just which directories will best serve your company. Having your business name, address, phone, and website URL, listed on several trusted directory sites, can improve your local presence on Google as well. You can scan your business to see how you measure up.
Hiring an SEO pro is the best way to make sure that your local online marketing dollars really pay off. An experienced SEO expert can assess your current marketing efforts and make specific recommendations to ensure you meet and exceed your sales goals. PersistSEO wants to help you set a new sales record for your company.
To get started, request your complimentary SEO analysis from our team at PersistSEO today.