Improve Traffic, Increase Sales with Modern WordPress Themes
Whether you are starting a new website or you want to give your existing site a facelift, shopping for modern WordPress themes is a great place to start. Trashing your old layout for a new look can brighten up your readers’ experience and renew their interest in your business and the information you share with them. The newest, sleekest, most versatile WordPress themes are supported by the Genesis framework. This is definitely the way to go if you want to build an attractive, user-friendly website for your business. In addition to the capabilities we already know and love, the Genesis framework supports an array of new bells and whistles, including:
Schema.org code is microdata that is inserted into your site’s code. Search engines use it to improve the way search results are displayed, and it also makes it easier for web searchers to find pertinent pages. For example, let’s say that you have written a book entitled Plumbing, and you want to add a page to your website where people can learn about your book. Schema.org code is a way to “tag” your book’s title, telling search engines that the page is about a specific book, not plumbing in general. Therefore, when people search for “books about plumbing,” search engines will find your code and see the correlation between the search terms and the content on your page.
Genesis was built using HTML5, which has fixed a lot of problems from HTML4. For example, remember when you couldn’t see Flash images on your iPhone? That problem is gone for sites that switch over to HTML5. It also means that your website will be mobile-friendly, be prepared for any upcoming changes to the web, and allow for browser compatibility across the board.
Lots of Layout Choices
Genesis allows web developers to choose one of six different layouts for each page. This means that all the pages on your WordPress site no longer have to use the same layout, which allows for greater flexibility to meet the specific needs of your company’s website. Genesis also brought with it some cool new widgets, which are no longer restricted to sidebar locations.
Using a modern WordPress child theme keeps the design elements of your website separate from the core Genesis code. Selecting a child theme you love means that you will have the ability to easily update the look and feel of your website without affecting the functionality of the Genesis framework. Genesis developers have worked hard to streamline the framework’s code to keep page load times at a minimum.
Installing a modern WordPress theme on the Genesis framework allows incredible flexibility, ease of use and security that you would be hard pressed to beat. PersistSEO performs custom website design services that are proven to increase traffic and conversions. To request a complimentary SEO analysis from one of the top modern WordPress theme designers available, simply complete our contact form today.