Learn the Search Engine Optimization Basics in Just Ten Minutes
Every “expert” has their own opinions and ideas about how on-page search engine optimization should be handled. If you try to listen to all of this advice at once, it will make your head spin. While there are numerous elements that factor in to good search engine optimization, it can really be boiled down to a few key ideas. Below are the basic elements of on-page search engine optimization that even a rookie web marketer can easily master.
Start With a Title Tag
Statistically speaking, pages that have a keyword at the beginning of the title rank higher in the search engine results than pages with a keyword appearing later in the title. So do everything you can to start your titles with keywords. However, the title tag is typically what shows up in search results and therefore, you don’t want to have an incoherent title. Use your common sense here.
Use Outbound Links
When you use links to reputable external websites that are related to your topic, it accomplishes two feats. First, it helps the search engines pinpoint the subject of your website, which helps your search rankings. And second, it makes human readers recognize you as a connected authority figure who stays on top of current events related to your field.
Be Strategic With Keywords
Your keyword should appear somewhere within the first 100 words of each page’s text, and then it must be sprinkled throughout the remainder of the page. Only include the keyword where it feels natural – do not feel compelled to cram the keyword into every sentence, or even every paragraph. According to Matt Cutts, head of Google Web Spam, a good rule of thumb is a 1-3% keyword density rate.
Add Modifiers for Long Tail Keywords
Adding words like “2014,” “List,” or “Guide” to your keyword can increase your search engine ranking for these long tail keywords. This can greatly help you diversify the draw that your website’s search engine optimization accomplishes.
Include Social Media Buttons
A study by BrightEdge showed that including social media buttons on your website pages can increase social media sharing by up to 700%. When people share your content on social media, it often draws brand new potential customers to your website. Do you need any more encouragement than that?
Videos are the new must-have item for website design. Whether you demonstrate how to use your product, or offer a DIY secret related to your services, videos help keep people on your website longer. Interesting images and useful graphics can also engage visitors for longer periods of time. Reducing your “bounce rate” with multimedia items factors favorably into your search ranking.
Search engine optimization is always evolving in response to changes in search engine algorithms and people’s preferences for content. Do not be afraid to ask your readers for feedback, and definitely don’t fear the thought of trying something new. You never know what might give your search results the bump they need. PersistSEO can help guide you toward a search engine optimization plan that will improve your search ranking, increase conversion rates, and ultimately boost sales.
Request a complimentary search engine optimization analysis now, and start getting more leads for your business.