The on-page SEO definition can be challenging to understand. Keeping track of the many types of SEO methodologies out there and their purposes can be confusing, but it does not have to be. On-page SEO is just what it sounds like: it’s the strategies used directly on your website’s pages in order to attract search engine traffic. On-page SEO is just the first element of a bulletproof SEO campaign, but without it, your other efforts will be for nothing. Below are several crucial elements that are key to a solid on-page SEO definition.
You need a title tag for each page of your website. The title tag gives search engines context for your content, and it tells readers a bit about the page’s topic. Keep title tags under 64 characters to prevent the title from being shortened in the tabs. Also make sure the page’s keyword is included. Having the keyword at the beginning of your title tag will increase your chances of being found on Google, Yahoo, and Bing.
These tags are important for achieving results with local searches. Including your city and/or state in tags (and keywords) will help local consumers find your website when they require your products or services. You can add the city at the beginning or end of your primary keyword in the title tag to increase your chances of being found in your local area.
A meta description tag is also required for each page of your website. The description tag is a short blurb, 155 characters or less, that gives a brief synopsis of the page’s content. Keep this tag highly relevant to the page, and include the page’s keyword. It will show up under your website listing in the search engine results page. Having a call to action or including your phone number in the description can be helpful in catching the eye of your target audience.
Carefully chosen keywords can make or break your SEO success. Some basic keyword research can go a long way in boosting your search rankings, but a good place to start is brainstorming the search terms someone might enter if they were looking for your company. Keyword density should be kept pretty low (like 2% or less) to prevent your content from sounding spammy. You should attempt to create a listing of 100 keywords to begin with and there are many free keyword tools that can be used to help you along.
The content on your website should be interesting and relevant to your target audience. Groom repeat customers by answering their questions and solving their problems on your website. Expanding your website with numerous pages of high-quality content is the best way to work your way up the search rankings. Adding Google Analytics code to your pages will make it easy to track the effect your efforts have on site traffic. Content length should be a minimum of 300 words but over 500 words will help the page rank better.
The search engines like to see internal and external links on web pages. Internal links to other pages on your website are easy to achieve, but building external links takes time and effort. Creating and promoting good quality content can be a good way to get others to share links to your website. Sharing your information via press releases or in directories can also help.
On-page SEO is the first step on the road to online marketing success. Without a readable, compelling, and well planned website, your online marketing efforts will fail. PersistSEO helps clients of all kinds with improving on-page SEO strategies, content creation, social media promotion, and so much more. We can help you develop a laser-focused SEO plan, too. If you are ready to get a lot more out of your company’s website, call PersistSEO at 770.580.3736 for a free consultation.