In the quest to develop an online marketing advantage, many marketers find themselves struggling to keep up with their incredibly ambitious plans. Others flail about, running from one incomplete project to the next, constantly coming up with new ideas that will never be seen through to fruition. Still more marketers are left unsure about where they should even begin. Forgetting to do the necessary research and failing to develop action plans are sure paths to disappointment.
Just like many other things in life, there is a tried and true formula for getting an online marketing advantage over your competition. It all takes patience and consistency, but the hard work will pay off in the end if you stick to the formula. Here are 5 tips to help you gain an online marketing advantage over the competition:
1. Use a three-prong content approach.
Combine search engine optimization, content marketing (quality before quantity), and social media marketing so each effort supports the other two. If this sounds like it takes a lot of planning, effort, and organization, that’s because it does. But to ensure the success of your marketing campaign, there’s no better approach than this.
2. Consider outsourcing chunks of your online marketing efforts to give yourself an advantage over the competition.
For example, hiring a digital marketing expert to manage the SEO prong of your plan not only ensures better search results but increased lead generation as well.
3. Pay attention to your local SEO results, and explore ways to improve them.
Chances are, you are missing out on a large segment of local prospects if you haven’t optimized your local Google My Business local listings. Simply setting up and optimizing your Google My Business page can give your local SEO results a massive boost.
4. Explore white-hat methods of link building.
This is typically one of the hardest aspects of SEO. Getting others to share links to your content is time consuming because there are so many places and ways to reach out for link requests. Plus, seeing results from link building takes as long, or even longer than, keyword optimization. Patience and persistence are the name of the game.
5. Use your website to collect email addresses from your prospects and clients.
Then, send targeted email campaigns to that list to boost engagements and sales. There are lots of online tools out there to make email marketing a one-time setup project for you; each time someone enters their email address on your website, they are put into a queue to receive a series of automated emails. No muss, no fuss, and it works, while you’re sleeping, on vacation, or working on other aspects of your business.
PersistSEO is dedicated to helping marketers find their path to online marketing success and financial freedom. Our services include web design, search engine optimization, and so much more. Our full-service, hands-on approach to your business results in an integrated marketing plan spanning websites, social media, email marketing, and beyond. We have the experience and knowledge to help you find your online marketing advantage. Get started maximizing your online marketing advantage today with PersistSEO by requesting your complimentary SEO analysis.