There are numerous ways to pursue online marketing success. The strategies that will lead to success are different for each company. However, there are three key steps that every business should follow that will help ensure that all other online marketing efforts will be supported and will lead to more clients and more revenue.
Read more about those three important steps below.
List Your Company on Local Online Directories
Practically everybody shops for products and services online. One of the best ways to capture local business is to list your company with as many local online directories as you can. Make sure that the information you submit to each directory is identical, and include as much information as each directory will allow. A few of the most commonly used free online local directories are:
- Google My Business
- Bing Local
Plus, be sure to include a link to your website on each of these directories.
Search Engine Optimize Your Website Content
You do have a website, don’t you? Every modern, reputable business must have a website, or that business may as well not exist. Not only does your website provide valuable information for your readers, it is also a crucial tool for driving new clients to your company.
This is possible through search engine optimization (SEO), which is the strategic use of keywords in your website content to affect your site’s visibility in search engine results. If someone is searching online for a service like the one your company provides, your company’s website must appear on the first page of the search results in order to be in the running for that new customer.
To achieve this, strive to include quality content on your website, and add fresh content to your site regularly – this is most easily done by adding a blog your website and updating your main products and services pages.
Strengthen Your Social Media Marketing
Just a few years ago, social media platforms were considered the domain of teenagers and the underemployed. In a very short time, the social media landscape has transformed to offer an incredible variety of online marketing opportunities for businesses. Your company’s bare minimum social media marketing strategy must include a Facebook page and a LinkedIn profile. Creating an Instagram and Twitter are also very important and you’ll want to add as many of your friends, family, clients, prospects, and co-workers to your accounts.
Facebook is by far the most popular social media platform on the planet. LinkedIn offers great opportunities for professional networking and connecting with people with similar interests and professions. Other platforms that deserve serious consideration, depending on your business and your customer base, include Pinterest, Periscope, and YouTube. But remember, each social media platform you participate on requires regular (often daily) posts, photos, tweets, updates, etc. Don’t overwhelm yourself – start by choosing just two or three platforms that will reach your customer base most effectively.
Online marketing does not have to be confusing or overly time-consuming. Get your 2018 online marketing strategy mapped out today – request a complimentary consultation today.