Content Marketing is One Pillar of a Good Online Marketing Plan
In order to succeed in business today, your company needs to establish an online marketing plan that is multi-faceted and targeted at your ideal customer. The concept of content marketing – creating useful and relevant documents that attract readers to your website and convert them into customers – can strike fear into even the bravest entrepreneur’s heart. You probably feel that way. After all, you’re a businessman/jewelry designer/lawyer, not a writer. But to ensure your business’s success, content marketing must be one of the pillars of your online marketing plan.
Here are three reasons why.
1. Good Content Engages Customers
Your content needs to be written with your target audience at the forefront. We call these Buyer Personas. After all, you want real, living, breathing humans to visit your website. You want them to find compelling content that answers their questions and solves their problems while leading them to purchase your product or service. Crafting content that fulfills all of your customers’ needs is a talent that someone on your team must have. Writing for your ideal customers is the first key to a successful online marketing plan.
2. Good Content Still Charms the Search Engines
Even though your online content is meant for a human audience, it must still meet the needs of the search engines. Today, everyone shops online. Most of your new readership will find you with a quick Internet search, so your content must help the search engines guiding new customers to you. This is done primarily by using strong keywords in your online content. Your keywords should be highly relevant to your ideal customers, and must be used appropriately. Cramming keywords into useless or hidden text will earn you penalties from the search engines, so keep your content honest and reader-friendly.
3. Good Content Will Build Your Links
When other websites share links to your content, the search engines take notice and boost your site up in the search rankings. You can enjoy an immediate increase in readership when you share creative, engaging, compelling, and useful content that gets noticed by others who are involved in your field. This brings us back to what is likely your primary problem with online marketing – while you may possess an impressive library of industry information, ideas, and opinions, you just don’t want to write it down.
If you think you need help creating an online marketing plan for your company, consider outsourcing to an expert. PersistSEO has the experience and expertise to help determine the best path toward online marketing success for your business.
We can cover your on-site marketing, off-site marketing, link building, website layout, keyword research, and more. In addition, we can tap into your broad industry knowledge and use that information to create useful and engaging content that will keep your customers coming back for more. You don’t want to write your online content, so let us do it for you. Call 1-888-987-7332 today for a free, no-obligation consultation.