Do you know how online marketing solutions secure traffic streams? Find out here.
If you aren’t leveraging a variety of online marketing solutions for your company, then you are not maximizing your website’s potential profits. Not even close. The range of available online marketing solutions includes some things that every business should use. Some are options that work well for some businesses but not others. Assess your company to determine where it falls.
If you do, or plan on doing, any local marketing whatsoever, then you need to claim your spot with Google My Business. The process is easy:
- Go to the Google My Business page.
- Enter your company’s location.
- And complete your company profile to 100%.
Be sure to add a profile picture, a cover page, office hours, a lengthy description to pitch your products and services, and an appropriate category. Now local prospects are far more likely to find you when they use Google to locate businesses like yours. Your business will also have a Google+ page, which is a free social media platform and a great way to promote your website, products, and services.
Even if your marketing plan’s main focus is not on local clients, securing your Google My Business page is still a smart idea. Bing, Yahoo, and Yelp also offer good local search listings, but Google is still the king. It’s an excellent way to help establish your company’s name, location, and reputation. It will also help potential clients find your business via a standard Google search, no matter where in the world they are searching from.
Reach Local Customers with Local Business Online Marketing Solutions
For companies that do cater to a local audience, Yelp is a great resource. Setting up your company’s Yelp account is free, and all you really have to do is complete your profile and monitor what other people have to say.
Keep these two important things in mind when working with Yelp:
- You can tell people that you’re on Yelp, but you can’t ask people to write a Yelp review for you.
- It’s always a bad idea to attack people who leave negative feedback for your company. Use a poor rating as an opportunity to demonstrate your commitment to customer satisfaction – apologize, and offer a way to do right by your customer. After all, users can go in and update their reviews any time!
Having a consistent presence across multiple trusted directory sites will improve your local SEO results considerably. You may also want to get a free directory scan of your local business to see how you measure up on multiple directory sites.
Maximize SEO in Your Online Marketing Strategy
It’s likely you already think of search engine optimization (SEO) as an integral part of your online marketing strategy, and if so, that’s great. But even experienced internet marketers miss important aspects of effective SEO.
There are many elements included in a complete SEO plan, and it’s almost inevitable that internet marketers will skip one or two. These omissions typically mean the outcomes of the SEO efforts will not be maximized – which means loss of potential profits. Don’t let that happen to you. Connect with an SEO pro or learn as much as you can about how to effectively incorporate SEO into all of your online business communications to ensure you are making the most of this powerful tool.
Use Press Releases as Part of Your Online Marketing Strategy
Another relatively easy online marketing solution that often goes unused is the modest press release. People tend to forget the potential power of simply sharing business developments with the press. You never know who might pick up your press release and decide to run a full feature article about your company.
Next thing you know, a whole new group of potential clients is curious about your products and services. And all it cost you was a little time to write and distribute a press release.
Employing a broad range of online marketing solutions is the best way to ensure that you reach a wide range of potential clients. Keeping track of all of those efforts can be complicated and time consuming – which is where PersistSEO comes in.
We assist companies of all kinds in improving, streamlining, and implementing effective marketing plans. If you could use some help with utilizing online marketing solutions, click here to get a complimentary SEO analysis from PersistSEO.