If you feel skeptical about the power or legitimacy of online marketing, then it’s a good thing you’ve just found this blog. Be prepared to have your preconceived notions shattered in the next few minutes.
There is only one answer to this riddle; there will be no top ten list here. Just one answer applies. This is why your online marketing strategy can make or break your business:
The online marketing experts at Google say that 94% of American consumers research products online before making a purchase, and three out of five Americans use search engines as a primary shopping resource.
In other words, virtually everybody shops online. If you do not have an online marketing strategy, you are missing out on a massive chunk of your potential customer base.
“But what about my existing marketing plan?” you might ask. “It’s getting us by. Business is mostly steady, no big peaks or valleys to be found.”
That’s okay – as long as you are happy with your business being just that – okay. But if okay is just not good enough, if you are ready to bring aboard a slew of new clients or find a new niche of customers to tap into, then you need an online marketing strategy.
If you need more proof that a digital marketing strategy is the key to business success, here are some compelling statistics recently reported by WebDAM, a leading digital asset management platform for marketers:
- Social media marketing budgets will double over the next 5 years.
- Internet advertising will make up 25% of the entire advertising market by the end of this year.
- One-third of Google searchers go to the very first website on the list of search results.
- Inbound marketing methods (keyword use, content marketing) brings in 54% more leads than outbound marketing methods (television ads, cold calling).
Relying on the old marketing methods just won’t cut it anymore. To give your company a quick surge in business, following tried-and-true online marketing techniques cannot be beat. An online marketing firm can help you analyze your current and prospective clients, and formulate methods for engaging those prospects and converting them into customers. The firm can help you set up social media accounts, establish a tone for those platforms, and help you communicate with your customer base. The firm will clean up your website, make it more user-friendly, and focus your keywords to the most effective choices.
If you are ready to take on these and other online marketing challenges, you stand to reap tremendous rewards. We at Persist SEO are ready to help your company jump to the next level. It is our daily exercise in helping companies increase sales with strong SEO practices, solid web design techniques, and targeted social media activity.
If it is time for your company to partner with an established and trusted online marketing expert, request a complimentary SEO analysis.