Trying to figure out how to optimize your site for Google can be confusing and frustrating. A quick internet search on the topic will turn up lots of articles and blogs about it, each describing a different path to successful optimization. And if you’re not a technical guru, the terminology in those articles can be intimidating.
But fear not – there are some universal tips every SEO pro offers every client, every time. These are the tried and true methods of improving the fruits of your online marketing labors. And the good news is the tips that make your website useful and readable for human visitors will also attract more search engine traffic. Here are five tips from the experts on how to optimize your site for Google and humans:
Place internal links on your website.
Sending your readers to other pages of related content within your website will show the search engines those linked pages are important. Internal links encourage your readers to be better informed, and boosts the search results for the page. Be careful of keyword cannibalization.
Speed up page loading on your site.
How fast your pages load can affect how long visitors hang out at your website. People have very little patience for this type of thing. There are free tools and plugins available to help ensure your site loads quickly. We also wrote a very informative blog with three tips on how to speed up your website. Spending a little more on a decent hosting plan could also help make your site lightning fast.
Use only one keyword per page.
Some shady SEO “gurus” have gotten unsuspecting entrepreneurs to believe more keywords are better. This is why you see pages with content that doesn’t even make sense due to so many keywords crammed into a page or title. This turns off readers and dilutes the power of the keyword. Stick to one concise keyword per page. But, please consider creating a list of 100 keywords at a minimum, for your small business.
You will then have plenty of keywords to choose from as you map each keyword to a specific page or blog post on your website. It’s best to use longer phrases and questions as keywords in your blog articles and more competitive keyword terms on the main pages of your site.
Create a compelling title.
A page’s title should be descriptive and enticing, so get creative. The title should encourage your visitors to keep reading. It should give them a hint about how that page’s content is going to answer their questions or solve their problems. With the incorporation of the RankBrain algorithm at Google, it’s more important than ever to write your content for humans instead of the search engines.
Understand how to use the right keyword density.
Once upon a time, SEO was all about keyword density. Writers would churn out horrible content with 10% keyword density and sometimes even more. The content was terribly difficult to read, and often useless to any human being. Thankfully, the search algorithms have changed a lot since then. Fight the urge to shoe-horn the keyword in every nook and cranny. Just use it in the title tag, in the first sentence, and then sprinkle it through the page – but only where it makes sense.
Consider Hiring a Trusted SEO Professional to Optimize Your Site for Google.
If you don’t have the time, human capital, or interest to tackle your online marketing in-house, then hiring a trustworthy SEO consultant is an excellent option. A pro will make short work of these tasks, and then list several more options for further improvements. The best SEO firms will even be able to manage your blog for you to ensure fresh, SEO-rich content is consistently flowing onto your website.
PersistSEO knows online marketing inside and out. From sharp website designs, to Google AdWords management, search engine optimization, blogs, and even more, Persist works hard to get results for our valued clients. If you’re ready to optimize your site for Google, click to request a complimentary SEO analysis today or call 770.580.3736.