Three Secrets of Professional Web Design
Web design is an often-under appreciated art form. There are so many user-friendly website building programs available today that practically anyone can knock together a basic website in a single afternoon. Heck, middle schoolers build websites in their school computer labs every day!
So why would anyone in their right mind hire someone else to build a website for them? Because a good professional web design company will ensure that your company’s website meets the following three crucial requirements for success.
1. Utilize the Best Search Engine Optimization (SEO) for Your Website
Keeping your website’s SEO strategies constantly updated has a huge impact on your search rankings. Plus, everyone at a professional web design firm keeps current on the constant changes that occur with search engine algorithms. Better SEO practices translates into a higher ranking in the search results. The higher your site ranks, the better chance you have of someone visiting your website and potentially becoming a customer.
2. Increased Visual Appeal Keeps People Reading
What good is increasing click-through to your website if people don’t stay on your site long enough to fulfill your call to action? People like pretty things, including websites. If your website is attractive, people will be more likely to linger there. If your website’s color scheme is unpleasant, there are no graphics, or your fonts are hard to read, people are likely to move down to the next site in the search results.
3. Make Your Website User-Friendly
The goal of your website is to provide visitors with useful information, quality service, and/or desirable products as quickly as possible. Something as simple as your navigation bar layout can make or break your entire website. Tabs should be labeled logically, and sub-menus should be set up in a way that makes good sense. If a visitor cannot navigate to their desired information within about 20 seconds, they will move on to another website. Plus, if there are too many distracting ads or videos playing on your website, it’s a sure way to drive people away.
Hiring someone that can professionally design for your company’s website is a sound investment. While you may have the know-how to build a basic website, chances are that a professional web design expert is more adept at creating a logical, fully-functional website for your business. A professional web design firm will flesh out the pages, functions, and features that will give your site the most bang for your buck.
Your website will often create first impressions for your prospective customers; don’t you want the very best professional web design, instead of one that is “good enough?”