Searching for a reliable SEO company that will improve your local Google results can be a frustrating process. On the other hand, it can be tempting to just hire the first company that appears in the Google search results. For many reasons, this can be a terrible mistake.
Although a company’s website may be well optimized, there is no guarantee that they are the ideal fit for your small business. Here are five ways to know whether you have really found the best digital marketing company to help you generate targeted traffic and leads.
1. A Reliable SEO Company will present references and case studies.
A reliable SEO company has been there, done that, and wrote the book (or a case study) about it. They can share success stories with you and are comfortable with you calling their past clients for references. If an SEO company is secretive about all of their other clients, it’s a big red flag. Either they don’t have any prior clients, or their success rate is not good.
2. Their satisfied customers can tell you, with some detail, what SEO is.
A trusted SEO company discusses the steps they will take to improve their clients’ local SEO results, and why each step is important. If the digital marketing company speaks of suspect link-building tactics or article submissions, you’re probably best to look elsewhere.
3. They spend a lot of time asking you questions (perhaps even an annoying amount of time).
A reputable SEO company will ask questions about your industry, your competitors, your own company, your ideal clients, and much more. All of this background information will contribute to stronger search results for your website. In addition, a trustworthy online marketing company will often provide a Free SEO Analysis and consultation to determine your needs. Be patient and thorough with your answers.
4. New keywords are suggested and a proper discovery period will be scheduled.
Any internet marketing company worth their salt will identify an extensive listing of keywords to target for improved Google results. If a company simply continues using the same keywords and without researching your ideal keywords, they probably don’t know what they are doing.
Focusing on long-tail keywords or keyword phrases, is one of the best methods of increasing traffic. Especially relevant, these keyword phrases get less monthly searches but the aggregate can be substantial if you follow SEO best practices. Finally, having a proper discovery period and consultation will provide an SEO team the ammunition it needs to make your website successful.
5. They don’t make any guarantees about your search results.
This guarantee might seem counter-intuitive. But, a company that promises you that your business will reach the first page of the search rankings in a few days is just blowing smoke. Furthermore, a reliable SEO company will make several recommendations to improve your local Google rankings. Also, they will have a track record of helping other businesses generate more traffic and leads. Internet marketing companies that make promises they cannot guarantee are likely desperate for your business. Run!
PersistSEO welcomes all questions about our SEO, web design, and digital marketing services. In addition, our team always provides a free consultation for our new prospects, allowing you the opportunity to ask questions about our services, references, and results. Feel free to give us a call at 770.580.3736 for a free consultation.