This search engine optimization advice should be forgotten immediately.
Since more than 85% of the US population is on the internet now, tons of people seem to have search engine optimization advice to share. Lots of people are still sharing information that was effective several years ago, but if used today, would sink a website in no time. You can’t believe everything you read or hear, especially when it comes to SEO.
The search engines are constantly evolving, and what worked last week might be ineffective tomorrow. Over the years we have heard some really bad search engine optimization advice; here’s the worst we’ve ever heard:
Write lots of press releases with backlinks to your website.
This action couldn’t be further from the truth. We’ve had a couple of clients this year who had unscrupulous SEO companies generate multiple press releases on low quality sites. If you’re going to write a press release, be sure that you have something newsworthy like a new service or product announcement, a partnership, or a new employee. And, for everything that is good in the world, never ever add manual links in an attempt to trick the search engines.
Optimize your page titles and meta descriptions; then, sit back and wait for good things to happen.
This was pretty good advice several years ago. Today, there is much more competition. It’s become increasingly important to write quality content on a regular basis. Before you do, come up with a list of 100 keywords or more. Write compelling content around a unique, focus keyword for each and every blog post. While it’s important to have optimized meta tags, it’s more important to continually write helpful content for your prospects, share it on social media, and build a list of subscribers that become interested in what you have to offer.
You need 5-10% keyword density on your website to achieve the best results.
People actually used to follow this rule. They stuffed keywords into their content to the point that their whole website was practically unreadable, but they got good search results out of it. This bit of search engine optimization advice is another example of “that was then, this is now.” Most of the pros out there today will agree that 1-3% keyword density is ideal. But most importantly, you should write compelling content for the purpose of providing helpful tips and information to your prospects.
Quality content supported by strong backlinks and a healthy social media presence is a force to be reckoned with. PersistSEO wants to help you bring your inbound marketing plan into the 21st century. Our experts know the best SEO, social media marketing, and natural link building strategies that will give your site a major boost.
We stay on top of all the latest technologies, search engine algorithms, and trends to help our clients stay one step ahead of the competition. We look forward to sharing a lot more valuable search engine optimization advice with you; call PersistSEO today at 770.580.3736.