An SEO Consultant Specialist Can Put a Stop to Your Online Marketing Guessing Game
Locating, attracting, and converting your potential clients via search engine optimization is both an art and a science, and the right SEO consultant can transform your business by expanding your online client base exponentially. Perhaps you think it’s time for your company to capitalize on the potential of SEO, but you don’t have the time, money, or patience to learn the ins and outs of SEO yourself. If that’s the case, it might be time to hire an SEO consultant. Here are some things that the right SEO consultant can do to change your company’s fate.
Fix Your Web Design
One important component of SEO is the way your keyword optimized content is presented on your website. Your website needs to present your content in an optimal manner – that means that tabs and menus should be logically labeled and organized, and nothing should distract the reader from finding the information they are searching for. Clashing colors, excessive graphics, flashing banners and ads, or hard-to-read fonts can all drive readers away. Simplicity, clarity, and logic are the keys to good web design.
Improve Your Written Content
Now that your website is user-friendly and pleasant to look at, it’s time to revisit your written content. Each page on your website should contain interesting, useful, compelling, engaging content. Keywords should be included only as much as necessary – there is such a thing as too much when it comes to keywords. Grammar, spelling, punctuation, and word choice errors are unacceptable – that is, if you want to look professional.
An SEO consultant will also advise you to call your readers to action on each page – sign up for a free newsletter, contact us for more information, or call for a consultation. If you tell people exactly what you want them to do, they will often do it.
Try Something New
Twenty bucks says that you don’t currently have any videos on your website.
It’s okay – you can keep your money. But you really should put some videos on your website. Just a handful of short videos that demonstrate your products or help your customers help themselves can go a long way toward establishing your expertise and authority. And if you’re scared to share a trade secret or two – don’t be! If you assist people in fixing small problems for themselves, they will be more likely to call you when things really get out of hand and they need to call in an expert. An SEO consultant can help you decide what topics you should discuss in your videos to get the best response from viewers.
An experienced SEO consultant knows what works and what doesn’t when it comes to web design and content. Hiring the right SEO consultant will help you skip all the guesswork and get right down to getting more business. PersistSEO has the experience, expertise, and know-how to jump-start your search engine optimization plan. Call us at 1-888-987-7332 for a consultation.