Email marketing has an excellent name in commerce – both products and services – because it’s so incredibly useful. No matter what you do or who you serve, email helps you stay in touch with people who matter most. And when you work with professionals to create quality email content, you’ll watch your business grow almost without effort. There’s a reason email marketing is such a hit with businesses and companies of all stripes. But why does it work so effectively?
Why Market Through Email?
A customer’s inbox is the one place you can be sure to reach them almost every day, if not every hour of the day. This dependability creates a fantastic platform for you to leverage; you can communicate with the customer in an intimate, one-on-one manner they’ve already approved. Email is not spam when it is welcome. Once you’ve got the “in,” your customers are much more likely to listen to what you have to say (as opposed to seeing an online ad, for instance).
Through email, you can forge a connection with new customers, deepen a relationship with existing customers, provide useful content and move people down the sales funnel, all through one email list. Better yet, if you segregate your customers based on where they are in the pack – new or established, for instance – you can better serve their needs and have a greater chance of seeing their business come back again and again.
Email Marketing Perks
Depending on your campaign at the time, email can achieve a lot of goals. Here are just a few steps you can take:
- Announcing a new product or case study
- Encouraging current customers to spread the word through incentive plans
- Providing crucial company updates
- Engaging with the people who matter to you
No matter what you want to accomplish with your business, email marketing can help you get there in a short amount of time, with the greatest level of familiarity to help the customer feel safe and trusting. Leverage that goodwill to garner even more support from existing and new customers. If you’re ready to craft a marketing plan that will get you the business you deserve, get in touch with Persist SEO today.