It can be tough to keep up with all the technological changes that tend to happen very rapidly when running a small business. Let’s face it; it’s hard enough as it is to maintain an up-to-date website, write blog posts, and promote your company through social media. No one can do it all.
So what should your business be thinking about as Google introduces a new analytics service called Google Analytics 4? In an introductory post it was said that this resource will provide “analytics service(s) that enables you to measure traffic and engagement across your websites and apps.”
This ability would seem to be very useful, especially since you should be able to see the time people tend to spend on your page. So should your company switch to the latest and greatest update or stick with what you currently have? Let’s explore this question together below.
The Importance of Measuring your Website Traffic
As a small business, it is crucial to know whether your online marketing is working or not. For example, are all of the efforts you are currently putting into your online marketing campaigns producing results or not? Being able to answer this question accurately is extremely valuable. Google Analytics 4 will allow you to continue measuring your website’s traffic for the foreseeable future, and you will be able to avoid losing all of the data you have accumulated (Universal Analytics will not be updating new hits starting on July 1st, 2023).
The flexibility and user-friendliness of Google Analytics 4 will also stand out to many users. One of the unique things you can do is customize some of the specific data you would like to measure to help your company know where it stands.
The Importance of Measuring…..Everything Else
We thought it was important to highlight how Google Analytics 4 will help you keep up-to-date with your website traffic. But what else will it measure? One area that you will want to keep track of is ad revenue. Analyzing the impressions your ads generate is an invaluable resource that your business will want to know. Also, Google Analytics 4 will measure exceptions. This means that Google Analytics 4 will “measure the number and type of crashes or errors on a web page.” This feature is another helpful resource in running an up-to-date site.
Google Analytics 4 will also provide valuable insights on conversions or form submissions. Many customers submit form inquiries on small business websites, so keeping up with the conversion rate and online sales reports is valuable.
Google Analytics 4 = Better Data + Improved Marketing
It must be noted that the more value you put into measuring and tracking analytics, the more you will be able to develop an improved marketing plan for your business. This ability is the most practical point for any company. Analyzing real-time data in one spot will only help you as your company grows, and this is why we recommend switching your company over to Google Analytics 4. It truly will make things easier for your company in the long run. And, you really don’t have a choice – either you switch your Google Analytics to Google Analytics 4, or you’ll miss out on important data about your website visits.
If you need more information about Google Analytics 4 or need an SEO Company to manage your small business website, contact PersistSEO today at (770) 580-3736.