Looking for ways to bring your small business advertising efforts up to snuff? Content marketing has endured for several years as the most reliable way to draw people to a website. But many entrepreneurs quickly run out of steam and stop adding content to their websites.
Writing content takes time and effort, and even more so for people who don’t enjoy writing! If this sounds familiar, keep reading to learn why digital marketing could be the key to your small business advertising success.
What kind of content should I post to my website?
The first requirement for content marketing is to have quality content on each page. Keep in mind that due to Google algorithm changes over the years, think quality over quantity. Your content should be optimized carefully for search engines and targeted to your ideal client. It has to offer a crystal clear solution (your product or service) to their problems.
The next piece of the content marketing puzzle is an active blog page. There is no set rule on the number of blog posts but only that each one is of high quality. Blog topics can come from all sorts of places: current events, testimonials, new products or services, and just about anything else your potential and current customers care about.
Pages and pages of words – that’s boring. What else do you suggest?
There are other content marketing methods out there that are currently seeing tremendous growth and results. For example, podcasts could be the solution to your “I hate writing” problem. All you really need is a smartphone and a voice to share your thoughts, advice, and opinions. Chances are that recording a daily or weekly podcast could become a new part of your routine that you actually look forward to.
If you are more inclined toward graphic design-type projects, there are plenty of online tools that can help you whip up fantastic infographics. These visually-appealing and information-rich images are an interesting way to share a lot of data with people all at once.
If you just don’t think you have the time, interest, or skills to handle some of these steps, rest assured that help is out there. The success of your small business advertising plan doesn’t have to rest solely on your shoulders. From website creation to keyword research and writing content, the experts at PersistSEO have your back. Call us at 770.580.3736 for a free small business advertising consultation.