If you are in the midst of creating your small business marketing plan, you have probably heard and read a lot about content marketing. Content marketing is the process of creating and sharing written content that is of some value to your ideal customer. The goal is to increase your customer base by giving your prospects useful, interesting, and/or compelling information via your written content.
It can be hard to understand what content marketing is because it can encompass so many things. You can market content solely on your website via your landing pages. Publishing regular blogs on your website is also a great way to capitalize on your site and keep readers coming back for more valuable or interesting information. There are specific SEO strategies to optimize your content so that your prospective customers can find your website on related keywords. Having fresh, compelling content can be of tremendous benefit to your small business marketing plan.
Many small business marketers use their website to promote various types of content to their readers and customers. For example, a subject matter expert can write and publish a white paper, special report, or e-book about a topic near and dear to their audience. The subject typically presents a problem faced by their ideal clients, and the white paper, special report, or e-book explains how the product or service the website is selling solves that problem.
Meet Your Customers Where They Are with Content Marketing
Writing a white paper, special report, or e-book allows you to dig deep into your clients’ problems and questions. These longer written products give you a unique opportunity to explore topics in ways that a blog doesn’t offer. A few hundred words about a small sliver of your industry is about all most people do with their blogs, but an e-book means examining every angle, debunking every myth, and analyzing every possible solution – especially yours.
The thing about using these “bigger” content marketing methods is that many people are intimidated by the idea of writing them. It’s one thing to whip out a blog or two each week, but writing an e-book is an entirely different monster. Perhaps you doubt that you can come up with enough information for a whole e-book or you don’t clearly understand what a white paper or special report is supposed to look like. Maybe you simply don’t have the time to tackle any of these projects.
Tap into the Content Marketing Experts
The good news is that there are plenty of people ready, able, and willing to help you get your white paper, special report, or e-book written and published. A reputable SEO company like PersistSEO will start by helping you analyze your situation to determine what content marketing strategy will make the most sense for you. After all, why write an entire book when a special report makes more sense for your audience’s needs?
Whatever you decide to include in your small business marketing plan, know that help is available if you would like to outsource any part of your content marketing efforts. The experts at PersistSEO can help make sure you offer excellent content to your prospects. Call us at 770.580.3736 with all of your questions about establishing a small business marketing plan.