Savvy entrepreneurs understand now that social media is an integral part of an intelligent small business marketing strategy. They have come to appreciate the nuances of each social media platform they use, and they know there are right and wrong ways to market on social media. For example, sharing relevant and useful information with your audience is right; constantly posting things about your company and products is wrong.
If you still haven’t jumped on the social media marketing train, there is no time like the present to brush up on the basics of Facebook, Twitter, and YouTube for businesses. And if you still aren’t convinced of the potential payoff, then keep reading to learn about five powerful ways social media can change your small business marketing strategy:
Social media allows you to get up close and personal with your current and potential customers.
It provides a way to get an insider’s perspective on their pain points. This makes social media a powerful research and development tool, if you use it correctly.
Using social media correctly gives you the opportunity to establish yourself as an expert in your field.
Guiding readers to content they will find useful and relevant to their problems makes you look like the hero, or at least a genius. It definitely promotes trust and respect from your audience.
Just having social media channels associated with your company’s website will generate more traffic to your site.
Each new visitor creates a new opportunity to make a sale; therefore, it’s imperative that your website is clean, operational, and user friendly at all times. The one-two combination of social media and landing page could give your company a quick sales boost!
Business social media accounts that are set up the right way will promote brand awareness.
Do your best to use uniform colors, images, and logos across channels to make sure all of your visitors know exactly what company they are checking out on each channel. Strive to maintain a single voice and tone for all of your posts, videos, and replies to comments and questions. Make your audience feel like they are communicating with a real person.
Social media listening allows you to monitor what people are saying about your products, services, and company overall.
This part of social media marketing can cause some anxiety, but keep in mind that eventually, someone will inevitably complain about you, your service, your product – something. Take the criticism objectively, and address it calmly if a response is appropriate. If there’s a lesson to be learned within the customer’s comment, then resolve to make your company or your product even better as a result.
Maintaining even one or two social media channels for your company can consume a tremendous amount of time. Many small businesses struggle to fulfill this need with their limited in-house resources. Outsourcing social media management is a growing trend among companies that are just dipping their toes into online marketing. PersistSEO can help you get your social media channels up to date, and so much more.
Click this link to get started with your new small business marketing strategy by requesting a complimentary SEO analysis from PersistSEO.