A quick Google search for good small business SEO advice will get you millions of pages to sift through. But even if you had the time to read all of these abundant tips and tricks, it can be hard to determine what bits of information are actually useful or effective. It can especially be difficult to wrap your head around SEO if you don’t really believe that this small business SEO advice actually works to bring people to your website.
PersistSEO knows that our small business SEO advice works, because we see it in action every day. The problem most people have is that they don’t set clear goals and they don’t fully understand what it takes to manifest results.
Here is our best small business SEO advice that will deliver results and convert you into a true believer in SEO:
Results are not immediate.
You’ve heard that “content is king,” so for a couple of weeks you had someone within your organization post a few blogs to your website…and then nothing happened? Looking at this lack of results as a total failure will certainly be discouraging. But it’s important to keep in mind that SEO is a marathon, not a sprint. Seeing results will take time and constant, methodical effort.
Prepare by optimizing.
Peppering your website with even the very best keywords will only get you so far. There are probably a hundred things you could do to optimize your site and make sure it constantly grabs the attention of the search engines. For starters, make sure your company has a Google My Business account, and make sure it’s as complete as possible. This will become crucial to getting your company’s pertinent information in front of your prospective clients at the right time.
Spend time on smart keyword research.
Speaking of keywords, there’s a good chance that you could be doing a better job at picking and using them on your site. You should not use the same exact keyword for every page of your website. Use a different keyword for each page to make sure your website draws searchers and shoppers who are utilizing a variety of search terms. Brainstorm ways people might use Google to find your business; expand your keyword list with the free online tools that make keyword research easy. Google Keyword Planner is a great place to start.
Support content with social media.
Social sharing is an excellent way to promote new blogs and spread the word about what your company is up to. Creating an active Facebook page for your business is smart because it can quickly become a platform for you to connect with interested parties, answer questions, and gather feedback that can guide you toward new developments in your products and services.
Every day, PersistSEO helps companies put together winning SEO strategies that generate scores of new website traffic. Our team of experts understands what works, and we can help your business do online marketing the right way. For more of the best small business SEO advice you can find, call us at 770.580.3736.