Using social media marketing for your business is no longer optional or extra if you are serious about marketing your business. Cable television is dying, and it’s taking commercials along with it. Few people listen to FM radio anymore, because streaming Pandora, iTunes, and Spotify offers more music and fewer commercials. Newspapers have been moving to digital platforms for a long time, but now many of those sites charge readers a fee to access more than a handful of articles. You can identify a pattern here, right?
The Old School Ways of Advertising Are Disappearing
One advertising venue that continues to grow is social media. We’re not talking about buying Facebook ads here. Using your social media platforms to engage your audience and encourage them to check out your products and services is an ongoing project. In fact, it could take months of planning, executing, and continuously tweaking your social media strategy before you see any real payoff. The good news is that using social media marketing for your business is free for DIYers, and that makes it so much easier to keep trying new tactics until something sticks.
Know What Your Customer Wants
One way to reduce your learning curve is to use social media to tune into what your customer base is thinking, feeling, reading, sharing, needing, buying…you get the picture. If they purchase products or services from your competitors, what drives them into the arms of the enemy? Figure out the answer to that question, and then whatever the competition is doing – you have to figure out how to do it better. The key here is to be social with your audience on social media; don’t think of each post as a print ad you’re writing in the hopes that someone will pay attention.
Engage with Your Followers
It can be tempting to post interesting links and images for your readers, and then forget about it. Don’t fall into this habit. It’s important to pay attention to what people have to say about your posts. Did your thought-provoking image lead someone to ask you a question about your products? You better be ready to thoroughly answer that question and give them a link to your website.
Also, don’t let your knee-jerk reaction take over when someone says something negative or snarky. With a few thoughtfully written words, you can undoubtedly turn a negative attitude around. Remember, lots of eyes are watching and reading, so always put your best face forward when communicating with others through social media.
Align Yourself with the Thought Leaders
Invest a little time in seeking out the influencers within your market. If you’re selling a product to teens, this task is a little easier because it seems all kids follow a few of their favorite gurus on YouTube. For other markets, you might have to work a little harder to find the people others look to for advice, but they all undoubtedly have a social media presence. Find the thought leaders in your field, connect with them, and build a relationship. If a guru likes what you have to say or sell, you just may find your own website thrust in front of a whole new slew of potential customers.
With all of those new visitors flocking to your website, one question remains: how does your website look these days? Is it time for an online facelift? PersistSEO can not only help you harness the power of social media for your business, but we can get your website in the best shape of its life. Click to request a complimentary SEO analysis to help you use social media marketing for your business.