Learn about these social media marketing mistakes before you make them yourself!
Social media marketing mistakes abound, especially among newcomers to the online marketing world. If you are not an avid social media user, just getting started on Facebook or Twitter can be extremely frustrating. It can be difficult to determine what content you should share, how you should gather an audience, and even which platforms your company should use.
Your kids or grandkids use these tools to play games and chat with their peers. But when it comes to engaging your business on Facebook, you immediately have a hundred decisions to make. Conducting scientific internet research will quickly become even more overwhelming. Wasn’t social media supposed to be the “fun” part of your marketing plan?
Don’t worry, there are easy ways to avoid making common social media marketing mistakes. The best thing to do is learn about those mistakes so you can recognize when you are about to make them yourself! Here are three common social media marketing mistakes from small businesses like yours:
Jumping into the social media realm without a clear plan is a common first mistake
It’s important to use your new social media tools to craft an image for your company. You might even be able to get away with just using social media for a while before you build a website. Decide on a few key concepts and values to focus on, and drive those points home with carefully-crafted content. As your audience builds, their anticipation of your new website will also grow. If you do this right, you could have a legion of future customers anxiously awaiting your website unveiling.
Skipping Google+ altogether is not a good idea
It’s true – as far as social media platforms go, it’s a ghost town. But when it comes to online shoppers (and don’t kid yourself, EVERYONE is an online shopper today), Google is the reigning king of search engines. So get your Google My Business account set up and verified, and make sure your Google+ profile is complete and accurate. This is one of the most important things you can do to make sure potential customers can find you online, even without a website.
Don’t be afraid to post content every day
We’ve heard a thousand variations of this question: “But if I post stuff every day, won’t I annoy people and scare them away?” The answer is no, for two reasons. First, if you are sharing content that your audience wants and/or needs, then keep it flowing! Just remember that variety is the spice of life. And two, there is an excellent chance your followers will not see every, single piece of content you share, unless they visit your page. Social media platforms change constantly, and the Facebook algorithm that determines who sees what is a prime example.
Starting from scratch almost always means that mistakes will be made. But if you try to follow these three easy tips (and avoid the common mistakes) for social media marketing, you will enjoy a smoother and more successful start than your competitors.
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