You already know that social media marketing is essential for your business’s success. In today’s market, everybody shops for products and services online. Many social media users often seek advice from a wide audience on social media sites by posting a question as their status (“Does anyone know a good plumber in Wichita?”). Your small business social media strategy is something to take seriously in 2020.
It’s important for entrepreneurs to know what social media sites are being used by their target demographic. In other words, social media campaigns provide a means to effectively reach and hook potential clients. Revising your social media strategy in 2020 may mean that you must do some market research or try out a new platform. Trying new tactics and getting out of your comfort zone can only help you expand your social media reach and exceed your sales goals for the coming year.
Here are our top tips for improving the return on your social media marketing efforts in 2020.
The Mobile User Market is Huge
More and more people are accessing social media platforms solely on mobile devices. For example, an estimated 189 million Facebook users only log on to the site with mobile devices, and never use a computer to access Facebook. Plus, in a recent poll of smartphone users aged 18-44, 25% of respondents could not remember the last time their smartphone was not with them. Millions of Americans constantly keep their smartphones on their person at all times of the day.
This means that there is a massive market literally just sitting there waiting to receive a ping from you. Therefore, it is increasingly important that you optimize your marketing campaigns for mobile users. At the very least, take time to review what your content will look like on someone’s iPhone.
YouTube is Much More Popular Than You Might Think
Many people are dropping their cable service in favor of cheaper online options; it should be no surprise that YouTube reaches more 18-34 year old Americans than any of the cable networks. In addition, YouTube is also the 2nd largest search engine in the world. The thought of creating or starring in your company’s YouTube videos might be terrifying, but this social media platform is a powerhouse when it comes to reaching your young adult market.
Start out small, with a quick video introducing your company and your product or service. Give your audience a taste of who you are, and follow up with additional videos that explain the benefits of doing business with you.
LinkedIn Is the Social Media Strategy You May Need
LinkedIn is thought of most commonly as Facebook for the job market. Consequently, business professionals share their resume and interests, join groups that are organized around professions or interests, and network with other professionals.
Businesses often use LinkedIn to post job openings and do their own headhunting. Two new LinkedIn users join the network every second. LinkedIn is a great platform to add to your social media strategy due to its fast growth and professional tone. You can share your blogs, start a group, pose questions to your network members, and so much more.
2020 can be a year of tremendous growth for your company, if you are willing to try new ideas to expand your social media reach. Call PersistSEO at (770) 580-3736 for more information on how our digital marketing strategies can help your business grow.