Here are some common characteristics of successful online marketing plans.
The goals for any successful online marketing plan are to drive traffic to a sales page, capture leads, and convert visitors into customers. And if you can manage to make some of those customers regular or repeat clients, you’re doing even better. So what does it take to quickly and efficiently move prospects through your sales funnel? Here are some of the most important characteristics of successful online marketing:
A complete understanding of your audience must be the starting point for your online marketing plan. Who wants or needs your products and services? How do those people like to communicate? What’s the best way to reach that segment of the population? Knowing as much as possible about your target audience will be the driving force behind the rest of your plan.
Successful online marketing begins with a user-friendly website full of targeted content. Each page of your website must direct readers to complete some action, whether it’s to click a link, download a special report, or make a purchase. Each page’s call to action (CTA) must be crystal clear. Don’t offer options, because presenting your audience with too many options will cause them to do nothing at all. Your social media pages should hook readers in, make them want to learn more, and ultimately drive them over to your website.
Your website, social media pages, and all other marketing materials should have the same look and feel, the same color scheme, and identical logos. Once you have these design elements down, you need to make sure that the text’s tone is the same on all of these pages. Don’t confuse your audience by using a different approach with each online marketing element. Keep it all cohesive so that visitors know that it’s your business they are reading about on every single page.
Concise, Strategic Text
The text in every social media post, every blog, and on every page of your website needs to convey interesting and useful information to your audience. Use short paragraphs, bullets, numbered lists, and sub-headers to help your readers skim through for the content they are looking for. Always include a clear CTA to help your readers take the appropriate steps as they work through your sales funnel.
Very few first-time visitors to your website will make a purchase. Probably none at all, really. But lots of those visitors will gladly give you their email address so you can send them more information in the future. This is your opportunity to nurture those leads until they decide to make a purchase. This is called email marketing, which requires more concise, strategic text from you. You can write the text once, program it into your drip email program, and then everyone who gives you their email address will start receiving this succession of emails from you until they make a purchase or opt out of your emails.
Creating a smart, integrated, targeted online marketing campaign takes a bit of time and a lot of research. You may find that it needs to be tweaked down the line as well in order to improve conversions and increase sales. Bringing aboard an online marketing expert at the start can help you avoid a lot of the hard-learned lessons. If you would like an expert on your team to ensure a successful online marketing campaign, call PersistSEO at 770.580.3736.