Wondering How to Promote Your Content? Think Social Media
You know that your content marketing plan has to start on your website, but you also have to think of what roles social media will play. After you have an attractive and user-friendly web design in place, you craft useful, engaging, and compelling content with clear calls-to-action. You put into place a foolproof way for prospects to become customers with the click of a button. Now, how do you get people to visit your incredible new website and throw themselves head-first into your sales funnel? Think social media.
About three-quarters of American adults are active on at least one social media site. Facebook is full of paid ads and promotions, and you can’t perform a Google search without some ads showing up at the top of the page. The new advertising arena is the Internet, and social media sites are where the action really happens. The good news is that you don’t have to purchase a single Facebook ad in order to leverage social media for your website’s benefit. Here are some ways to think of social media’s role within the big picture of your content marketing plan:
A place to promote content you have shared on your website.
Post a link to your latest blog, and watch your readership grow. Even better, ask your readers to post questions or comments about the blog to encourage their engagement.
A way to reach your clients on a personal level.
Determine a voice and tone for your company’s social media “persona,” and use it to relate to your readers. Ask and answer questions. Offer advice. Be a friend to them, and their trust in you will bloom.
A method of making contact with new potential clients.
Connecting with the social circles of your followers is how you will find each new batch of customers on social media.
A platform upon which you can associate yourself with your peers, and therefore establish or strengthen your credibility.
People want to know that they can trust you, that you know what you’re talking about, that you walk the walk. Prove it to them by answering their questions and solving their problems via excellent content.
A place to cultivate an army of brand ambassadors who provide marketing services for you.
Because honestly, word-of-mouth is still the most potent form of marketing, and social media is just an extension of that. When people fall in love with your products or services, they will send their friends, family, and colleagues to you.
SEO experts all agree that you have to think of social media as an integral part of a successful content marketing plan. PersistSEO agrees, and we have helped scores of clients harness the power of social media to increase their sales.
Our work with you will begin by claiming and completing your company’s Google+ pages. This allows local searchers to find your business more easily, and will give your page a “rich snippet” of contact information right on the search results. Facebook, Twitter, and other popular social media platforms can also easily be set up and content customized for you.
PersistSEO offers a complimentary consultation for prospective clients. We know that you have questions, and we want you to feel confident in your decisions. If you are thinking of adding social media to your content marketing plan, call PersistSEO at 770.580.3736 for a free consultation.