Learning about the top PPC trends for 2021 is an effective way to determine which new strategies you should incorporate into your pay-per-click advertising for the new year. Knowing what’s trending can help you identify new growth opportunities.
Here are the top 5 PPC trends for 2021:
#1: PPC Automation
If you’ve ever wished PPC could be easier and require less time, you will be glad to see this trend. PPC automation uses Artificial Intelligence (AI) or Machine Learning (ML) to decrease the number of tasks you must complete to run a PPC campaign. The automation takes care of it for you. Some of the tasks PPC automation can handle are:
- Finding the best ads
- Crafting the most effective CTA (call to action)
- Calculating the right strategy for bidding on keywords
- Monitoring the PPC account performance
- Generating conversions
#2: Voice Search Optimization
Voice search is quickly becoming the norm, and businesses must consider this fact when developing their PPC campaigns. From Siri and Cortana to Google and Alexa, voice search is here to stay, and it’s crucial to finetune your PPC campaigns to leverage it.
Unlike the keywords people type into a search engine, spoken language typically uses question phrases and conversational, long-tail keyword phrases. You will be more competitive when your PPC campaign uses keywords for both traditional search and voice search.
#3: Video Ads
Video advertising has established itself as an essential strategy for PPC. It will only increase in 2021 as video promises to become one of the most effective ways to get clicks, and not just on YouTube either. Instagram and Facebook stories are also platforms that are seeing an increase in video ads, and it’s paying off for their advertisers. Incorporating video ads into your PPC marketing strategy will help you connect with your target audience.
#4: Alternative Platforms for PPC
Leveraging new platforms for PPC will be a big trend for 2021. Platforms like Amazon, Quora, and LinkedIn are providing opportunities for businesses to extend their reach beyond traditional search engine-based PPC. Nextdoor is another popular platform that is making waves with local businesses. You can take advantage of these platforms to target segmented audiences, which makes connecting with your ideal prospects easier.
#5: Refined Audience Targeting
Google Ads and other PPC platforms now allow businesses to refine audience targeting more than ever. Get down to the nitty-gritty of who your ideal customer is with features that let you target age, income, gender, and more. The more focused you can make your audience targeting and segmenting, the more cost-effective and successful your PPC campaigns will be.
Get a Jump-Start on Your 2021 PPC Campaign Now
At PersistSEO, our experts are ready to help you identify the trends and strategies to drive your PPC campaign results. Connect with us online now or call (770) 580-3736 to get more information on the best-performing techniques to take your PPC campaign to the next level.