What Are the Three Hottest Social Media Topics for Businesses in 2014?
In the not-so-distant past, social media networks were solely the domain of indie bands and teenagers. Today, understanding trends in social media marketing is an important facet of every business’s successful online marketing plan. Keyword research and implementation, content creation, and social media must work hand in hand to recruit, engage, and retain customers. Skip one of these integral steps, and your entire inbound marketing plan is not likely to succeed.
Let’s take a look at the three biggest trends in profit-building social media marketing for businesses in 2014.
1. Customer engagement will increasingly rely on social media.
Counting on on-page SEO to direct traffic to your website will no longer cut it. Savvy businesses use a few social media networks wisely and constantly to engage new and existing customers. Choosing the best social media networks for your business to utilize depends on your having extensive knowledge about your existing and ideal customers.
What’s the best way to learn about your audience? Simply ask them questions about their interests, preferences, and buying habits. Ask your current social media followers to complete a simple survey to learn more about them; increase the responses you get by offering a special coupon in exchange for their participation.
2. Expect huge growth in Pinterest.
Pinterest enjoyed double-digit growth in users during 2013, and it is also utilized by increasing numbers of entrepreneurs to market their goods and services. Social media usership is being transformed into a virtual window shopping experience for millions of consumers. As people browse pins, they can select pins to add to their boards, recommend items for friends and family, and share their finds on multiple social media platforms. It’s a brilliant and easy way to facilitate your fans’ promotion of your products and services for you. For service centric companies, one idea is to create compelling infographics of the types of services provided and pin to your Pinterest page.
3. Social media marketing will be increasingly timely and targeted.
Current events, popular culture, and marketing opportunities collide on social media platforms every day. Tweets or posts can be used to engage followers in a discussion of newsworthy topics of interest to them. Others can promote your products by offering sale prices or special electronic coupons. Every social media-smart company will task someone in the organization with keeping their social media platforms up-to-date throughout each day.
Have you developed a social media marketing plan for your company? If your plan is underdeveloped, under-utilized, or nonexistent, now is the time to outsource to an expert in the industry.
Our social media pros can help determine what platforms will give you the best return on your time and effort. We can advise you as to when, what, and how often you should add new content to your platforms. We can even help you develop better relationships with your existing followers and customers through social media engagement practices.
Call 1-888-987-7332 today for a free, no-obligation consultation.