If you’ve been frustrated because your business doesn’t show up in Google Map results for local searches on your industry, you have a simple solution; sign up for a free Google My Business listing for maximum local exposure online. When you register your business with the service, your listing will appear in relevant search results. This Google service is an easy and free way of marketing your physical business using the power of the internet.
Register With Care
Google knows they’re offering an outstanding service to people who do business offline. Getting listed on Google My Business is free so it will provide users with truly helpful results. When someone does a search for dentists or landscaping companies in your area, if you play your cards right, you’ll be among the first contacts they’ll make.
Given the benefits Google is offering, they’ve created some rules that can be overlooked by the novice. There are certain guidelines you have to follow in order for your business to be included. Thankfully, these three rules are fairly simple to follow:
1. Register using your real business name, with no extra keywords or information. This is not the time to throw everything but the kitchen sink at the browsing public. Just register your business name. Google won’t process your information otherwise.
2. Likewise, register with your real business address. Do not claim to be in New York City, or Chicago, or Orlando if you’re really located in a suburb. You may not get the same amount of website traffic as someone doing business in the big city, but the service is meant to turn out high quality results based on search location. Google isn’t going to let you game their system.
3. Register using your business phone number. Google will need a unique phone number for each of your business locations. Google Voice is a free service that can be used to forward calls to your cell phone or land line.
It’s easy. Just input your business information and prepare to wait a week to ten days to receive your Google My Business confirmation number via postcard. Upon confirmation, your listing will be active and will start appearing in relevant area searches.
For Home Based Businesses
If you run a home business, you may not want your address or phone number circulated online. Similar to someone who has entered a landline instead of a cell phone, you can change your informational settings when you confirm your listing. If you attempt to register using a fake address or phone number, you’ll most likely have your business listing rejected.
For Businesses with Multiple Locations
Another common issue has been business owners with more than one branch operating within a city. One popular solution is registering each physical location separately. Later, you can go into your descriptions and mention the other city branches.
Google really has changed the way we do business, on- and offline. It’s the number one search engine on the internet and has dozens of side projects companies use to cut expenses and to boost profits. Google My Business is an incredibly easy, and free method of marketing that packs a punch. Get started today by registering online following these few simple tips.
Call 1-888-987-7332 if you need more information or assistance in setting up your online listing with Google.