Do you have a small business and if so, are you considering a new web design? Over the past several years, I’ve worked with various web platforms and CMS solutions. In my experience, WordPress has proven time and time again, to be the best, in terms of its scalability, ease of use, extensibility, and powerful blog engine. Over the past few months, we’ve experienced incredible SEO results after converting a client to the Genesis Framework for WordPress.
Anyone that has spent even a small amount of time searching for WordPress themes, will soon realize that there are several thousand free and paid themes on the market. At PersistSEO, we’ve experimented with multiple themes, and have finally decided on a solution.
Why the Genesis Framework for WordPress
The Genesis Framework for WordPress provides a web design solution that allows for endless possibilities. To understand the inner workings of this framework, here are a few analogies to help you along:
- Think of WordPress as the engine of your car
- The Genesis Framework is the frame and body
- The Genesis Child Themes are like the paint job
The Genesis Framework for WordPress is SEO friendly, built with security in mind, and will enhance your site with responsive, mobile friendly HTML5 design. One of the best features of the Genesis Framework is the fact that it has unlimited updates. The update process is seamless, as there is no software to download and once updated, the changes will not affect your site’s appearance. Since your “paint job” or child theme is separate from the core Genesis Framework, you can update Genesis without changing the appearance of your site. In summary, here are a few reasons why we prefer the Genesis Framework over any other platform:
- Security – the company brought in WordPress security experts to ensure air tight security
- HTML5 – allows for better integration of your video and audio files, and provides a more up-to-date semantic approach to web design
- Unlimited Updates – seamless updates to the latest release without harming your site’s “paint job” or child theme
- SEO Friendly – the Genesis Framework for WordPress is built with SEO in mind by experts that understand SEO best practices
Child Themes for the Genesis Framework
Once you have selected the Genesis Framework for your newest web design, your choices of WordPress themes are limited. And, we believe that’s a good thing. Many of the WordPress themes on the market today are poorly designed, do not provide timely updates, and are sub par in the support category. Therefore, we’ve decided to purchase a developer license for the Web Savvy Marketing Genesis child themes. All of our new websites are built on the Genesis Framework for WordPress and utilize one of the HTML5 child themes by Web Savvy.
Since our focus is to help our clients improve organic traffic, this decision allows us to focus more time on SEO, Social Media Marketing, and providing compelling content. Of course, a great SEO campaign cannot be won without a fabulous web design. We’ve found their solution to be both mobile friendly, developed with SEO in mind, and the support is outstanding. Just a few weeks ago, one of our developers had a question on one of the Web Savvy child themes and the support staff at Web Savvy resolved the issue right away. In addition, Web Savvy has just updated most of their themes to HTML5 and is one of the preferred Genesis child theme web developers.
Do you need assistance with your website design? Let us create your logo, build an SEO friendly, WordPress Website, and create compelling content that will increase your inbound traffic. Call us today for a free quotation at 1.888.987.7332.