Careful Web Design Can Transform Your Sales Figures
Believe it or not, good web design is just as essential to your company’s success as nearly anything else you do to promote or run your business. Hiring expert staff members, providing excellent customer support, and offering valuable products and services are important aspects of running a successful business. But there are things your website can do for your company that you simply cannot achieve with any other tool.
Here are three reasons why web design trends is a thriving art and can change your business for the better:
Think of Your Website as a 24-Hour Salesperson
Nowadays, most people shop for products and services online. While it is important to list your business with online directories, nothing can replace the value of a high quality, well designed website that people can browse at 3 a.m. if that’s when they want to check you out. Your product information, mission statement, and service policies can be written once and referenced by an infinite number of potential customers. Good web design makes it easy for visitors to find the important information they want, and make a quick decision about whether they will choose to do business with you.
Landing pages are your website’s version of a sales pitch. Well-written landing pages explain to your customers how your product or service will answer a question or solve a problem. Then they guide your customers through your simple purchasing process. And just think, you only need to design and write the page once and it can sell for you, day in and day out.
Your Website Contributes to Your Company’s Image
Your company’s image goes well beyond your logo on a business card. Your web design also says a lot about your business. A clean, user-friendly web design that is easy to navigate tells customers that you know what you are doing, you are an authority in your field, and you genuinely care about helping your clients. A cluttered, confusing web design tells customers that you need to pull it together, that you are likely to lose orders, or that your customer service representatives will not have a clue how to help anyone over the phone.
Search Engine Optimization (SEO) Will Attract New Customers
Relevant, useful, and interesting SEO content on your website will bring new visitors (read: potential customers) to your website around the clock via search engines. No other client-locating means holds the potential of SEO. People around the world surf the web day and night, searching for all sorts of products, services, and information. Good SEO writing makes it so much easier for all of those web surfers to find your business.
There are proven web design formulas that will lead your company to online success. Whether you have given it a go yourself with little results, or you are not interested in trying your hand at web design, then consider hiring an expert. PersistSEO knows how your web design can positively or negatively affect your customers’ experience, and in turn, your conversion rates and sales figures.
Request a complimentary consultation on web design for your business today.