Online marketing might sound like a tired old buzzword by now, but a smart web marketing campaign is still the best way to ensure your business makes money online. With limitless possibilities as to how your web marketing campaign may be designed, it can be hard to figure out what will work best for your small business. For most entrepreneurs, time and money are precious and wasting either resource is not really an option.
The thing about online marketing is that there is rarely a silver bullet—a magic formula that will result in an immediate flow of income. Here are some tips to help you figure out how to harness the power of online marketing with a great web marketing campaign:
Start off by taking a look at what you’ve already got.
Do you have a website? Good, bad, or ugly, it doesn’t matter as long as the bones are there. How about a logo? These are truly the bare necessities that you must have in place before moving forward. If your website is not in great shape, it’s time to bite the bullet and hire someone to fix it up for you to kick-start your web marketing campaign.
Once your website is operational, user-friendly, and capable of creating sales opportunities for you, it’s time to add quality content.
Begin the content optimization process by conducting keyword research. What words and phrases would people plug into Google if they were looking for your company or products? Those are your keywords. There are right and wrong ways to apply them to your website.
Looking to grow your local customer base? Local SEO requires small tweaks to your keywords.
Create “long-tail” keywords using words that describe your location. For example, say you are an electrician in Boise. One of your keywords should be “electrician.” Some examples of local SEO keywords you could use might be “Boise electrician,” “best Boise electricians,” or “electricians in Boise Idaho.”
Do a little market research to figure out where your ideal clients are spending their time online.
Your best bets are social media platforms such as Facebook, Twitter, Pinterest, and others. Which channels does your target audience frequent? Pick one or two with the biggest draw for your future customers, and focus your social media efforts there. Again, there are right and wrong ways to use social media for your business.
One social media asset that no business can afford to forgo is Google My Business.
The setup process is simple, but the rewards for establishing your company with Google could be priceless. This is the way to make sure that when someone local searches Google for your company or something like it, your business will appear at the top of the search engine results page (SERP). And because everybody shops for services and products with Google these days, Google My Business is perhaps the best free advertising you can get.
Feeling a little bit overwhelmed? This is just a sampling of the online marketing options right at your fingertips. It can be a bit like a juggling act when you try to make all of these elements work together. PersistSEO is an expert in all of these online marketing strategies and more. If you are ready to partner with the pros and get started with your web marketing campaign, call 770.580.3736 to reach our PersistSEO team today.