Web Marketing Ideas for Increased Traffic and Sales
Every company needs to redesign their website periodically, and the experts are always putting lots of new web marketing ideas out there. The best course of action for your website redesign is to skip the fads and stick to the web marketing ideas that are known to be important and true. Below are five solid web marketing ideas that must be included in your company’s next website redesign:
1. Mobile is on the move.
Consumers continue to demonstrate an increasing preference for using mobile devices versus traditional computers. Mobile apps and browsers grab a bigger piece of the online pie every day. As a matter of fact, Google has put a date on when searches made on mobile devices will equal desktop. But if your website isn’t functional on smartphones or tablets, mobile visitors will abandon your site and move on to check out your competition. Therefore, it’s important to develop a mobile-friendly website to capture as much of that mobile traffic as possible.
2. Never lose a lead.
Lead capture forms are crucial for website design, as this is the most direct way to grow your database of customer contacts and prospective clients. Giveaways, newsletters, and queries are just a few ways to entice visitors to complete your contact form. Once they submit their name and email address, your website can send that information directly to an email service that stores the information, while simultaneously starting an automated email campaign to engage and nurture the prospect. You set all of this up once, and it can run on its own for every person who completes the lead capture form.
3. Content yields conversions.
Compelling content continues to be one of the most important web marketing tools available. After all, it’s your interesting and useful content that will keep people reading, visiting, and recommending your website to others. Remember, your written content goes beyond search engine optimization. Your content also has to be optimized for your intended audience.
4. HTML5 is a rising star.
Building your website using the latest HTML5 technology will help you deliver incredible animations, graphics, videos, and more. It can also allow you to build complicated, interactive web applications for the enjoyment of your website’s visitors. Your competitors are probably stepping up their web design; use this opportunity to do even better.
5. SEO continues its evolution.
SEO best practices must always be observed to ensure that people find your website via search engines. Good keywords, strong links, and tags are not going away anytime soon. Do a little research to broaden and strengthen your keywords. See what you can do to clean up your URLs and get a sitemap established. Paying attention to these seemingly small details can lead to a big bump in search engine rankings.
The website design experts at PersistSEO enjoy nothing more than using the newest web marketing ideas to create engaging, interactive, and profitable websites for our clients. From selecting keywords to designing a new website from scratch, our team has your company’s needs covered. Call 770.580.3736 to speak with one of our pros about how new web marketing ideas can help increase your customer engagement, prospects, and sales.