Do you want your website to be on the first page of the search results? Chances are if you are a small business owner, this is a primary goal. And chances are also good that an SEO company can help get you there. But what do they actually do? Read on to learn what SEO agencies do and what you can expect if you hire one to boost your business’s online marketing efforts.
What Is an SEO Company?
First, an SEO company is an agency that partners with businesses to improve visibility and ranking in the search engine results. The higher your site lands in the search engine listings for your targeted keywords, the more ready-to-buy traffic, leads, calls, and sales you will experience. In simple terms, a qualified SEO company will help your brand drive business.
What Services Does an SEO Company Provide?
The services you can expect from an SEO agency will vary from company to company. Just like when you hire any other professional, the quality of your results will depend on the quality of the company you choose. To experience the maximum benefit possible for your business, look for a full-service SEO firm that offers the following services:
Research and Analysis
Before the company implements a search engine optimization strategy, they must assess your target market and current business website. They will also need to identify your website performance and weaknesses and take a look at what your top competitors are doing that’s working in the industry. Additionally, it’s essential to determine what keywords your ideal customers use when they go to the search engine looking for your products and services.
Create On-Page SEO Content or Make Adjustments
An SEO agency will give a lot of attention to on-page SEO, ensuring the right keywords are in the right places throughout your website, including meta descriptions, titles, and tags. In addition, SEO experts know how to create or tweak your content to be concise and SEO-friendly to maximize results.
Conduct Off-Page SEO
While your website presence is essential, it’s also vital to have an SEO company with an extensive understanding of off-page SEO practices. This involves ensuring anything you publish online is optimized and professional with plenty of opportunities for natural link building and mentions from reputable sources.
Optimization for Website Code and Site Structure
Optimizing your website code and structure is sometimes all it takes to outperform your top competitors in the SEO game. An SEO company should help you structure your website navigation to create a positive user experience. The team can also clean up your website code to enhance site speed and eliminate errors.
The best SEO agencies are up-to-date on all Google updates, including Core Web Vitals, so they can help your business avoid making big mistakes that can cost you in the search engine results.
Tracking and SEO Reports
A qualified SEO team will conduct experiments, tests, and tracking to ensure your website performs optimally. They know how to leverage data to make critical decisions that help boost performance. They should also regularly provide you with an SEO report to help you measure how the campaign is performing.
Attentive Client Service and Open Communication
The right relationship with an SEO company will help you do what you do better. You’ll have the strategy and support you need to focus on your job while putting your SEO in expert hands. In addition, a professional SEO team is always willing to answer your questions and provide regular updates and reporting.
Connect with a Full-Service SEO Company Today
If you’re searching for an SEO agency that can help you get significant ROI, turn to the team at PersistSEO. Our professionals specialize in search marketing and can help your business get to the top of Google’s local search results.
At PersistSEO, we’ve been helping small businesses outperform their online competition since 2010. Let us show you how to reach a more extensive customer base and achieve higher profitability and sustainable business growth.
Contact us to get a free SEO report or schedule a consultation with the Atlanta area’s #1 local SEO company. Our expert team at PersistSEO is ready to show you what we can do for your small business.