According to recent studies, inbound marketing has been the most effective marketing method for doing business online since 2006. Inbound marketing consists of Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing through blogs, e-newsletters, and eBooks, as well as other forms of content marketing.
Whether you are B2B or B2C, inbound marketing will help you generate more leads online through compelling content. Let’s explore each of the above inbound marketing tactics in more detail.
Search Engine Optimization (SEO)
As an Atlanta SEO Company, we understand what it takes to improve your ranking on Google, Yahoo, and Bing. SEO is both an art and a science. You’ll want your website to rank well on Google (science) but getting that traffic to convert is the art of SEO. There are many ranking factors in the Google algorithm that determine the placement of your website in the search results.
Some of the obvious on-page ranking factors consist of optimized page titles, meta tag descriptions and H1 tags. In addition, you’ll want to ensure you’ve loaded Google Analytics, verified your site with Google and Bing WebMaster Tools, and have eliminated errors by validating your site with the W3C Markup Validation service online.
After optimizing your website, it’s important to have plenty of opportunities for your prospect to get in touch with you. Is your business phone number in a prominent place on the website? Do you have an opt-in form or contact page with opportunities for your contact to easily submit a web form?
Compelling content that helps your client “know, like, and trust” you is imperative for generating new leads. In summary, a top ranking on Google coupled with informative SEO optimized content, will certainly help you attract new business.
Content marketing continues to be a driving factor in helping small business owners generate targeted traffic and increase lead generation. For most of our clients, blog writing is a very important part of the SEO plan. By optimizing blog titles with long-tail keywords, small business owners are able to start a conversation with local prospects and engage them in relevant topics.
If you have a very limited budget, we’d suggest that you research the appropriate keyword phrases and write quality content on a monthly basis. By doing so, you’ll be able to optimize your blogs with keywords. In addition to blogs, consider offering a free consultation or free quote.
Last but not least, we’ve found YouTube videos to be very helpful in getting your message across and improving your SEO. One tip is to create a title that begins with your keyword or key-phrase. Another tip is to include your URL in the description, along with your business name, address, and phone. YouTube videos get indexed by Google almost immediately and if uploaded correctly, you can rank your company videos for top keywords in your industry.
Social Media Marketing
Building a network of social media fans takes time. The quantity of your fans is much less important than the quality of your social media following. You should absolutely setup a Twitter, Facebook, and Instagram for your business. For many B2B customers, you should also have a strong presence on LinkedIn. A mix of content curation and blog posts from your own site should keep your prospects engaged and help attract more followers.
Just recently, a few of us at PersistSEO added the Twitter app to our phone and started tweeting out SEO tips and curated content on a much more aggressive pace. We’ve picked up several new followers by getting more active and using hashtags. You can follow us on Twitter at @PersistSEO. Many service oriented clients are starting to use Pinterest by pinning infographics and writing keyword rich descriptions. Having backlinks, citations, and others sharing your content on Social Media will also help out with your SEO.
For more information on digital marketing by our Atlanta SEO Company, contact us today at 1.888.987.7332 or local at 770.580.3736.